Content Creator

NOW YOU LIVE; United Kingdom; On-site; GBP 30,000 - 45,000; Full time

Job summary

A contemporary activewear brand is seeking a Content Creator, Photographer & Videographer to visually define its lifestyle brand. The role involves creating high-quality photo and video content, developing unique visual concepts, and ensuring brand aesthetics across multiple channels. Ideal candidates will have proven experience in fashion content creation, advanced editing skills, and a compelling portfolio. This position offers creative autonomy and the opportunity to shape the brand's identity while enjoying employee benefits.

Benefits

Competitive salary and benefits package

Employee discounts across all collections

Creative autonomy

Qualifications

• Proven experience creating fashion or lifestyle content.
• Skilled across DSLR/video, lighting and natural setting shoots.
• A beautiful, relevant portfolio showing originality and taste.

Responsibilities

• Plan, capture, and produce photo and video content.
• Develop original concepts and visual stories.
• Edit with precision and style for various digital platforms.

Skills

DSLR/video skills

Advanced editing skills

Content strategy understanding

Creative concept development

Job description

About Us

YOU is not just an activewear brand. We’re building a lifestyle - rooted in quiet luxury, British countryside sensibility, and mindful living. Our collections move beyond the gym, offering refined loungewear, considered footwear, and timeless accessories. Every product is crafted with purpose: built to perform, designed to breathe, and styled to endure.

We’re now looking for a creative partner to help visually define and shape our story - someone who can help us express not just what we make, but why we make it.

Position Overview

We’re seeking a talented and thoughtful Content Creator, Photographer & Videographer to join us at a formative stage of our journey. This role is central to how the world sees and feels our brand. You’ll shoot, direct, edit, and collaborate on content that elevates the everyday - and brings the You lifestyle to life across digital platforms.

Key Responsibilities

• Visual Content Creation: Plan, capture, and produce photo and video content across studio, lifestyle, campaign, and BTS formats

• Creative Direction: Develop original concepts and visual stories that reflect our brand values: movement, calm, refinement, and connection

• Editing & Post Production: Edit with precision and style - enhancing not just how things look, but how they feel

• Platform Awareness: Optimise content for Instagram, TikTok, YouTube and emerging channels — understanding each medium’s unique rhythms

• Brand Stewardship: Uphold and evolve the You aesthetic, ensuring all visuals reflect our quiet, considered identity

• Collaborative Energy: Work with founders, stylists, and design leads to co-create concepts and campaigns

• Cultural Curiosity: Stay attuned to the broader creative and fashion landscape - not to copy, but to elevate

Qualifications

• Proven experience creating fashion or lifestyle content (ideally with activewear or elevated wellness brands)

• Skilled across DSLR/video, lighting, and natural setting shoots

• Advanced editing skills (Adobe Suite, Final Cut, Lightroom etc.)

• A beautiful, relevant portfolio that shows restraint, originality, and taste

• Confidence in shaping narrative arcs - both visually and emotionally

• Understanding of content strategy across channels

• Interest in design, wellness, nature, and thoughtful living

What We Offer

• Competitive salary and benefits package

• A rare opportunity to shape a brand from the inside - visually and culturally

• Creative autonomy and space to develop your voice

• Employee discounts across all collections

• The chance to build something meaningful - and beautiful - from the ground up