Content Creation & Social Media Apprentice

Creative Alliance; West Midlands Combined Authority; On-site; GBP 18,000; Full time

Job summary

An established industry player is seeking a motivated Content Creation & SEO Apprentice to join their dynamic team. This unique apprenticeship offers hands-on experience in digital marketing and e-commerce management, focusing on content creation, inventory management, and SEO optimization. You'll work closely with the Web Manager to enhance user experiences across multiple websites built on WordPress and Shopify. This is a fantastic opportunity to grow your skills in a supportive environment, with the potential for full-time employment upon successful completion. If you're passionate about digital marketing and eager to learn, this role is perfect for you.

Qualifications

• GCSE English and Maths at Grade 4/C or above required.
• Training includes digital marketing principles and SEO best practices.

Responsibilities

• Develop engaging content for blogs and marketing campaigns.
• Assist in improving site navigation and user experience.
• Perform keyword research and optimize content for SEO.

Skills

Content Creation

SEO Optimization

Inventory Management

User Experience Improvement

Education

GCSE English

GCSE Maths

Tools

WordPress

Shopify

Job description

Opportunity information

Salary: £18000 per year

Duration: 18 months

Advert closing date: 26/05/2025

Description

White's Foodservice Equipment is a leading provider in the foodservice industry. We pride ourselves on delivering exceptional user experiences and maintaining a strong online presence. We are looking for a motivated and creative individual to join our team as a Content Creation & SEO Apprentice.

White's manages a portfolio of seven websites built on WordPress and Shopify, with all website builds and systems handled in-house to ensure high quality and consistency. This apprenticeship offers a unique opportunity to work on digital marketing and e-commerce management, including creating content, managing inventory, enhancing user experience, and SEO optimization. You will report to our Web Manager for guidance and support.

Key Responsibilities

Content Creation

• Develop engaging content for blogs, product descriptions, and marketing campaigns.
• Create and manage content schedules for regular updates.
• Collaborate on multimedia content, including images and videos.

Inventory Management

• Assist with product listings on WordPress and Shopify.
• Ensure product details are accurate and appealing.

User Experience (UX)

• Assist in improving site navigation and overall experience.
• Provide feedback on usability and performance.

Search Engine Optimization (SEO)

• Perform keyword research and apply SEO best practices.
• Optimize content, meta tags, and descriptions for search rankings.
• Monitor analytics and prepare performance reports.

Entry Requirements

GCSE English and Maths at Grade 4/C or above.

Training Details

You will complete a Level 3 Multi-Channel Marketer Apprenticeship, which includes online learning, classroom sessions, workplace training, and independent research. The training covers marketing principles, branding, audience understanding, research methodologies, business objectives, budgeting, campaign planning, content creation, SEO, analytics, and reporting. The apprenticeship concludes with an End Point Assessment, including a report, portfolio, presentation, and professional discussion.

For more details, visit: https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer

Additional Notes

Having a driving license and access to a vehicle is advantageous due to the role's location.

Skills Required

Array

Future Prospects

Potential for full-time employment upon successful completion.

Working Hours

37.5 hours/week, Monday to Friday, 9:00 am - 5:00 pm.

Location

Redditch, Worcestershire, England, B98 0RA