Content Associate

WPP Media; Manchester; Hybrid; GBP 22,000 - 28,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & Dental insurance

Paid time off

Employee discounts

Job summary

WPP Media in the United Kingdom is seeking an SEO Executive to drive results for a range of clients through considered written content and strategic editorial output. Based within our Digital PR and Content team, you will contribute to creative on-site content and cross-channel strategies.

You will focus on SEO KPIs, improving site visibility and keyword rankings, and will work on guides, category pages, branded content, ad copy and press releases.

Qualifications

• Strong organisational skills and the ability to prioritise tasks.
• Proactive attitude towards learning new tasks and expanding knowledge of Editorial/SEO/Digital PR.
• Understanding of what SEO is and the role it plays in supporting brand objectives.
• Writing experience or a writing background is preferred; please show examples during interview.

Responsibilities

• Drive results for a range of clients through considered and effective written content.
• Be involved in all aspects of Editorial Content production to achieve client objectives.
• Work closely with Digital PR on creative content and cross-channel strategies.
• Assist with SEO-focused content including guides, category pages, Branded content, ad copy and press releases.

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As SEO Executive, you will play a key role in driving results for a range of clients through considered and effective written content.

You will be involved in all aspects of Editorial Content production to achieve and support client objectives with your written work. Sitting within our Digital PR and Content team, you will also work closely with Digital PR on creative content and cross-channel strategies.

As this role comes under the Organic Search department, much of your Editorial Content output will be focused on SEO KPIs, including improved site visibility and boosted keyword rankings in search engines.

Types of content you will be assisting with:

• Guides and long-form content
• Category pages
• Creative on-site content
• Branded content
• Ad copy
• Press releases

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• BeExtraordinarybyLeading Collectively toInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client Experiences byCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

You would ideally possess some experience of long-from writing, either within a professional or personal capacity. Whether experienced or not, we are looking for an individual who is open to new ways of writing, is able to learn quick, and has a passion for copywriting and working within the media.

• Strong organisational skills and the ability to prioritise tasks
• A proactive attitude towards work, with an enthusiasm to try new tasks, continue to build your knowledge of Editorial/SEO/Digital PR, and develop your role
• An understanding of what SEO is and the role it plays in supporting brand objectives
• Confidence and pride in writing content for different clients/sectors
• An interest in and openness to training and joining webinars to expand knowledge of media sector
• Writing experience or a writing background is preferred. Please show examples of experience during interview stage.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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