Content and Positioning & Integrated GTM Planning Strategist

Salt Digital Recruitment; Greater London; On-site; GBP 80,000 - 100,000; Part time

Job summary

A leading company is seeking a contractor for a 1-week position focusing on content evaluation and GTM strategy improvements. The role involves assessing marketing materials, identifying opportunities for optimization, and delivering a comprehensive strategy document. Ideal candidates will have a background in PR & communications, with experience in strategic content development.

Qualifications

• Experience in evaluating marketing materials and content assets.
• Strong understanding of GTM strategies and digital initiatives.
• Proven ability to develop content roadmaps and strategic positioning.

Responsibilities

• Evaluate current marketing materials and assess effectiveness.
• Identify gaps and provide recommendations for content refinement.
• Establish a comprehensive GTM strategy that integrates various initiatives.

Skills

Content optimisation

GTM strategy improvement

Marketing assessment

Job description

Hi!

An exciting new 1 week contract role with an ASAP start date paying up to £300 a day Outside IR35 has come in. Please see the details below. Please email [e-mail] if you’re keen on applying.

Content & Positioning

Activities:

– Evaluate current marketing materials, content assets, and messaging frameworks.

– Assess positioning effectiveness in relation to target audiences and campaign objective

– Identify gaps and opportunities for content optimisation and refinement.

Deliverables:

– Outline of the effectiveness of existing content and messaging.

– Recommendations for content refinement and strategic positioning improvements.

– A short list of the most relevant materials for the campaign.

– A content roadmap with suggested updates, new assets, and messaging enhancements.

Integrated GTM Planning

Activities:

– Assess current GTM strategies and identify areas for improvement.

– Define engagement strategic framework aligning digital and event-based initiatives..

– Establish a roadmap for execution, including timelines, roles, and key milestones.

Deliverables:

– A comprehensive GTM strategy document outlining digital and event-based integration.

– Recommended engagement and activation tactics.

– Implementation roadmap with key milestones and success metrics.

*Rates depend on experience and client requirements

Job Information

Job Reference: JO-2506-354077

Salary:

Salary per: day

Job Duration: 1 week

Job Start Date: 11/06/2025

Job Industries: PR & Communications

Job Locations: Greater London

Job Types: Contract

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