Content and Optimisation Specialist

We're Asos; City of Westminster; On-site; GBP 42,000 - 52,000; Full time

Benefits offered by this job

Employee discount

Employee sample sales

25 days paid annual leave plus extra‑?

Private medical care

Fixed annual payment

Personalised learning opportunities

Job summary

ASOS is seeking a Content and Optimisation Specialist to shape engaging, customer-first onsite experiences across global markets. You’ll work at the intersection of content, trading and optimisation, building homepage experiences that reflect brand guidelines and regional needs, collaborating with Trade, Marketing, Product and Creative teams.

You will localise content, curate imagery, support new digital features, contribute to testing programmes, monitor content accuracy and translate

Qualifications

• Experience in onsite content, digital trading or ecommerce.
• Proficient with CMS platforms and digital content management tools.
• Strong attention to detail and organisational skills.

Responsibilities

• Build, maintain and optimise homepage experiences across global markets.
• Localise content for regional audiences and campaigns.
• Support onsite testing programmes and use performance insights to improve engagement.
• Monitor content accuracy and quality to ensure a consistent customer experience.

Skills

CMS platforms

Analytics

Excel

Cross-functional collaboration

Fashion ecommerce

Tools

Sitecore

Adobe

Mixpanel

Cloudinary

Monday.com

Job description

As a Content and Optimisation Specialist, you will play a key role in delivering engaging, customer-first onsite experiences across ASOS's global markets. Sitting at the intersection of content, trading and optimisation, you'll build and maintain homepage experiences that are commercially relevant, on-brand and tailored to regional customer needs. Working closely with Trade, Marketing, Product and Creative teams, you'll execute content plans, support onsite testing programmes, and use performance insights to continuously improve customer engagement. This role is ideal for someone who combines strong attention to detail with creativity, organisation and a passion for fashion and ecommerce.

• Build, maintain and optimise homepage experiences across multiple global markets.
• Execute content plans that align with commercial priorities, campaigns and key trading moments.
• Localise content to ensure relevance for regional customer audiences rather than relying on a single global approach.
• Curate and select imagery that reflects brand guidelines, customer trends and business objectives.
• Partner with Trade, Marketing, Creative and Product teams to deliver seamless onsite experiences.
• Support the rollout and adoption of new digital products, features and content capabilities.
• Contribute to onsite experimentation and testing programmes, applying learnings to future content strategies.
• Monitor live content to ensure accuracy, quality and a consistent customer experience.
• Produce and maintain content documentation, processes and best practice guidelines.
• Analyse content performance and provide recommendations to improve engagement and conversion.
• Stay informed on fashion trends, customer behaviours and market insights to influence content decisions.
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.
• Experience in onsite content, digital trading, ecommerce or a similar online customer experience role.
• Confident using CMS platforms and digital content management tools.
• Experience working with performance reporting and translating data into actionable recommendations.
• Strong visual and creative judgement, with an eye for fashion, imagery and customer experience.
• Highly organised, with the ability to manage multiple priorities and deadlines simultaneously.
• Strong attention to detail and commitment to maintaining content accuracy.
• Comfortable working cross-functionally with a range of stakeholders.
• Proactive and solutions-focused, with a continuous improvement mindset.
• Strong communication and collaboration skills.
• Proficient in Microsoft Office tools, particularly Excel.
• Experience with tools such as Sitecore, Adobe, Mixpanel, Cloudinary or Monday.com is advantageous.
• Passion for fashion, ecommerce and delivering exceptional customer experiences.

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme
• Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role.