Content and Digital Marketing Executive

Gillespie Recruitment; Darlington; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player in the hair and beauty sector is seeking a dynamic digital marketer to enhance their marketing and recruitment efforts. This role offers the opportunity to manage impactful digital campaigns across multiple platforms, create engaging content, and analyze data to drive success. If you are passionate about digital marketing and eager to contribute to a forward-thinking team, this position could be the perfect fit for you. Join a vibrant environment where your skills in content creation and social media management will shine, and help shape the future of apprenticeship programs.

Qualifications

• 3+ years of experience in digital marketing with a proven track record.
• Strong understanding of Google and Meta advertising and analytics.

Responsibilities

• Manage digital ad campaigns and monitor performance for ROI.
• Craft engaging content for various platforms and manage social media.

Skills

Digital Marketing

Content Creation

Social Media Management

SEO Best Practices

Data Analysis

Email Marketing

Google Advertising

Meta Advertising

Customer Relationship Management

Education

Bachelor's Degree

CIM or Equivalent Qualifications

Tools

Adobe Creative Cloud

Canva

CapCut

Microsoft Office

Job description

Are you a dynamic and results-driven marketer with a passion for content and digital?

Do you enjoy using digital marketing tools to deliver impactful results, whilst juggling multiple projects, content creation and deadlines? Then Gillespie Recruitment want to speak to you.

We are delighted to be supporting our client, a leading hair and beauty apprenticeship provider in their search for an experienced digital marketer to support their marketing and recruitment efforts.

PURPOSE OF JOB:

To provide experienced digital marketing and content support within the marketing team with the main objective of increasing employers and apprentices using their Apprenticeship programmes.

MAIN DUTIES:

• Manage and deliver Meta, Google and other digital ad campaigns, targeting relevant audiences and monitoring performance to drive ROI.

• Administer Email and SMS marketing resource.

• Manage their social media platforms and support staff managing localised channels. Developing engaging content, running campaigns, and monitoring trends to maximise follower growth and engagement.

• Craft compelling content for their website, news articles, magazine and social media platforms, ensuring an engaging and informative experience for their key audiences – salon employers and prospective apprentices.

• Help manage customer relationship data and analyse information to create comprehensive reports and improve future marketing strategies and campaigns.

• Help to maintain website, with an underlying understanding of web design and digital marketing principles.

• Supporting SEO best practices, keyword research, and optimisation of content for search engine visibility.

• Helping with business development and recruitment enquiries as required.

QUALIFICATIONS, SKILLS & EXPERIENCE:

• Strong practical experience and understanding of Meta and Google advertising, social media management, content creation, and analytics.

• Relevant Bachelor's degree and/or CIM or equivalent qualifications desirable

• Minimum of 3 years of experience in digital marketing, with a proven track record of success essential

• Passion for staying up to date with the latest digital marketing trends.

• Proficiency with Microsoft Office and Word, PowerPoint, Excel), Website and CRM management and Photo/Video tools including Adobe Creative Cloud, Canva, CapCut or equivalent.

• Excellent communication and attention to detail, both written and verbal

• Strong organisational and prioritisation skills

• High work ethic and self-motivation but also a team player

• A proactive and customer-focused mindset.

If this role is of interest to you and you are eligible to work in the UK then please apply today.