Content and CRM Marketing Executive

La Fosse Associates; London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A healthtech scale-up is seeking a Marketing Executive to enhance user acquisition and engagement for their wellness app. This hybrid role involves executing CRM campaigns, creating compelling content, and analyzing performance to drive growth. Ideal candidates will have CRM experience and strong writing skills.

Qualifications

• Experience in B2C CRM roles.
• Strong writing skills for various audiences.
• Familiarity with marketing tools.

Responsibilities

• Plan and execute multi-channel CRM campaigns.
• Write engaging copy for emails and blogs.
• Analyze campaign performance and conduct A/B testing.

Skills

CRM implementation

Content marketing

Writing skills

Data analysis

Audience segmentation

Tools

CRM platforms

Marketing tools

Job description

Location: London

Hybrid, 3 to 4 days per week

£45,000 to £55,000

A healthtech scale-up is seeking a Marketing Executive to support CRM and content strategies for their top-rated health and wellness app. The role involves campaign execution, content creation, and performance analysis to enhance user acquisition, engagement, and retention.

Key Responsibilities:

1. Plan and execute multi-channel CRM campaigns (email, push, in-app).
2. Write engaging copy for emails, product updates, and blogs.
3. Analyze campaign performance and conduct A/B testing.
4. Leverage data for audience segmentation, personalized communications, and automation strategies.
5. Collaborate with marketing and product teams to ensure alignment on branding and tone of voice.

Requirements:

1. Experience implementing CRM systems in a B2C environment.
2. Previous experience in content marketing and CRM-focused roles.
3. Excellent writing skills, with the ability to adapt tone and style for different audiences and channels.
4. Familiarity with CRM platforms and marketing tools for planning and executing campaigns.
5. Ability to work in a fast-paced environment, being adaptable and organized.