Content Adaptation Manager

JR United Kingdom; Bournemouth; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in customer experience is seeking a Content Adaptation Manager to oversee creative adaptations of centrally created content. This role demands fluency in German and strong project management skills to navigate multiple workflows, utilizing a collaborative approach to meet agency needs.

Qualifications

• Experience with content adaptation work in a creative agency or customer side.
• Strong understanding of content quality aspects.

Responsibilities

• Manage multiple workflows for content adaptation to local markets.
• Work with Agency on creative adaptation of assets based on strategy.

Skills

Project Management

Fluency in German

Marketing Savvy

Tools

DAM/MLR Tools

Job description

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• The company's ambition is to be a recognized leader in customer experience and engagement.
• The CE&E IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions.
• This role is part of the Customer Experience, Content & Partnerships Excellence team of the CE&E, IMI organization - a team of innovative, passionate talent focused on designing and deploying personalized and outcome-oriented customer experiences grounded in deep insights and human-centered design.
• The Content Adaptation Manager role will work closely with Agency of choice to deliver quality creative adaptations of centrally created content (driven by CX Strategy& Design team) based on a clear input coming from CX Engagement & Channels team members who will work with countries on Engagement Plan per brand.
• The Content Adaptation Manager will be also in charge of a process on the line between CX Engagement & Channel Team and Content Hub Production team, making sure the briefs are received, uploaded to Fuse and managed with clear understanding on the localization ask.

MAJOR ACCOUNTABILITIES:

• Work with Cx Engagement & Activation Director and Agency to understand a customer journey and content plan to work with Agency on creative adaptation of centrally delivered assets – this can mean existing content adaptation or/and creation of channel specific content from scratch based on Cx Strategy & Design Master Asset story.
• Brief Content Hub Production Team on content production and manage the rounds of changes with Asset Owner
• Support adaptation of above market content to local label requirements to ensure content is compliant and ready for execution in markets
• Support content tracking management and demand forecasting and prioritization process with Content Hub to ensure timely executions
• Work together with Content Hub and Cx Activation Director to agree on engagement plan delivery via localization

MINIMUM REQUIREMENTS:

• Needs to be Fluent in German
• Marketing and content savvy, combined with strong Project Management skills to be able to manage multiple workflows at the same time
• Experience with content adaptation work either in a creative agency or on the customer side
• Solid understanding of content quality aspects to be able to drive Agency deliverables on time and with the right quality
• Experience with working with DAM/MLR tools

DESIRABLE REQUIREMENTS:

• A firm understanding of the regulatory environment in marketing to HCPs
• Demonstrated strong skills in oral and written communication, project management
• Highly collaborative, ability to interact and partner with Agencies of choice

COMPETENCIES:

• Able to manage multiple and complex processes at the same time
• Embraces a collaborative approach; thrives working closely with stakeholders to make sure their needs are addressed and delivered on time
• Able to manage complexity, tasks, and interdependencies within timelines
• Well organized & proactive to make sure things progress according to the plan