Contemporary Music Marketing Coordinator

The Glasshouse International Centre for Music; Gateshead; On-site; GBP 26,000; Full time

Job summary

A leading music centre is seeking a Contemporary Music Marketing Coordinator to amplify their events. The role involves crafting compelling marketing campaigns, collaborating with artists and promoters, and utilizing digital marketing tools to engage audiences. Candidates should be dynamic, organized, and passionate about live music and marketing.

Qualifications

• Experience in writing engaging marketing copy.
• Understanding of digital marketing platforms.
• Ability to plan and execute marketing campaigns.

Responsibilities

• Coordinate marketing for shows and events.
• Prepare artwork and content for promotions.
• Communicate with external promoters and teams.

Skills

Copywriting

Digital marketing

Audience engagement

Tools

Wordfly

Tessitura

Job description

Contemporary Music Marketing Coordinator

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Deadline for applications: 5pm, 4th July 2025

Reports to: Head of Contemporary Marketing

Location: Gateshead

Working hours: 37.5 hours per week, with some evening or weekend hours included

Salary: SCP 23 (£25,881)

About The Glasshouse International Centre For Music

We’re a place where you can hear rock legends or pop icons on the same night as folk trios or opera singers. Where new musicians are nurtured and showcased on the same stages as platinum- selling performers. And where youth choirs and tambourine- shaking toddlers practice in the same spaces as our acclaimed orchestra Royal Northern Sinfonia.

Whether you’re front of house, waiting in the wings or keeping things running behind the scenes you will be part of a team that means 2 million people enjoy top – notch gigs, concerts and classes in our own venue at Gateshead Quays, out in communities across the North East and through live- streamed performances and digital lessons.

As the Contemporary Music Marketing Co-ordinator you’ll be in the front line of helping us get new gigs on sale. You’ll be finding the right words, channels and tactics to help keep every show full of music lovers having brilliant days and nights out, ensuring The Glasshouse is able to be at it’s best; packed with people, alive with music.

About You

Are you self-motivated, happy working in a team environment and flexible enough to adapt to a changing environment? If this sounds like you, read on to find out how you can hit the ground running.

We’re looking for someone who will love being busy working with a wide range of artists, managers and live music promoters to make sure their gigs are a roaring success.

You will be responsible for pulling together all the information and artwork needed to help spread the word about each gig. You’ll be briefing in artwork and social media content, getting the event webpages looking their best and planning in print and digital advertising that will reach and inspire music fans new and old.

You’ll be working with external promoters and providing marketing services including targeted emails and social ads to help them maximise audience numbers. And you’ll be working on The Glasshouse’s own shows with campaigns that show the venue at its very best.

It’s a busy role in a small team that means you’ll need to be well-organised, self-motivated and great at communicating with colleagues. You’ll learn lots about how gigs work, and if you can bring your creativity and knowledge of live music and audiences then we will have found the perfect mix.

It Would Be Great If You Had Experience In

Writing great copy that grabs attention, engages people and helps create excitement for unmissable events.

Working with brand guidelines, and an understanding of how a tone of voice and visual identity can help build audiences.

Planning marketing campaigns for shows or events, including planning paid social media content, print advertising and identifying ways to get the right message to the right crowd.

Working with external partners to deliver marketing services, and colleagues in other teams to get messaging right for everyone.

Skills And Knowledge Of

Live music or events in the North East, and the audiences that attend them.

Digital marketing platforms and tools that can be used to reach music fans.

Effective email marketing, including how to create an email with an online platform (we use Wordfly) and how to build customer lists (we use Tessitura).

How to evaluate the reach and effectiveness of a marketing campaign, and how to use that information to inform future work.

It Also Helps If You Have

A love of live music, and experience working in promoting live shows.

Knowledge of audience profiles and how to use them to inform marketing activity

Experience of working with box office or CRM systems. We use Tessitura; but don’t worry if you haven’t used this specific platform before.

You’ll Be Responsible For

In a typical day you might be collating information about an artist for a show; meaning you’ll be speaking to artist managers or promoters to get the latest information, turning that into engaging web copy so you can setup an event page. Meanwhile you’ll talk to colleagues in the box office to make sure the event can go onsale, while briefing in design assets for digital and print media and making sure the show lands on our social media channels and is visible on all the right listings sites. You might be speaking to multiple partners to get these items signed off, and also making sure colleagues who work in press and communications understand what makes this gig important.

On some days there’ll be multiple shows to work on, and you’ll also be monitoring sales and the effectiveness of marketing activity to help you plan email work, social media advertising or wider print, digital or mixed-media campaigns for multiple gigs.

You’ll be speaking to lots of people, and there’ll be plenty of administrative work to do to make sure things run smoothly and our team know what’s happening, when. At times you’ll be getting print out and about in the building and beyond, or helping create social media content – so there might be some out of hours, out and about moments in the role. You’ll mostly be based at The Glasshouse office, with TOIL offered and regular home-working an option if needed.

But don’t worry if you’re not a perfect match for the job description and criteria, we’d love you to apply anyway. We are more interested in your determination, positivity, and willingness to get stuck in.

Our commitment to your development

At The Glasshouse, we’re always learning. And we know that when it comes to training, everyone is different. So, you’ll work closely with your manager to identify what your training journey will look like. If you have a specific interest or you would like to develop your skills in a certain area, we want to hear about it.

This may be through gaining a qualification, on-the-job training or learning within your team, but whatever path you take, through training and support, we’ll help you develop the skills and knowledge you need to thrive in your role.

Diversity, Equality, and Inclusion

At The Glasshouse, we encourage a working environment that’s welcoming, inclusive, and diverse. Different backgrounds, views and experiences are valued so everyone can be themselves.

Our venue and programmes are for everyone, so we want to make sure this opportunity is available to everyone, no matter your background or the challenges you’ve faced.

For example, we would love to hear from you if you:

• Are D/deaf. Have a disability, learning difficulty or significant long -term health condition which affects your daily life
• Describe yourself as neurodiverse (this might include dyslexia, dyspraxia, dyscalculia, ADHD, autistic spectrum, and others)
• Grew up in a family receiving Universal Credit or state benefits
• Have ever lived in council or social housing or been on the housing register
• Have ever lived in sheltered accommodation or experienced homelessness
• Experienced being in care at any point in your life
• Have been a refugee or asylum seeker
• Are from the African, South, East and South–East Asian, Middle East, Latinx or North African diaspora, or have experienced racism
• These are some common examples of challenging circumstances but there may be others. Everyone is welcome to apply.
• We do not discriminate because of race, colour, religion, gender or gender identity, sexual orientation or expression, age, disability or any other protected characteristic as outlined in the Equality Act 2010.
  
  

Safeguarding children, young people and adults at risk

We are committed to safeguarding and promoting the welfare of children, young people and adults at risk and expect all of those that work with us to share this commitment. We operate a robust safeguarding framework and continuous assessment and development to support safer working practice across out workforce. Our roles are subject to a safer recruitment process which includes relevant background checks and the disclosure of criminal records, sanctions, and investigations where appropriate.

Right to Work

We welcome applications from candidates already eligible to work in the UK or those that can apply for a visa granting permission to work in the UK (e.g. dependent visas, ancestry etc.) that do not require sponsorship. You will be asked to share proof of this prior to receiving any offer of employment.

Click here for more information and to apply

Closing date for applications: 5pm, 4th July 2025

Interview date: 18th July 2025

We understand that interviews can be a nerve-racking experience. We want you to feel comfortable so you can be yourself and shine, so if you have any questions about the role or the application process, please contact Isabella, People Coordinator at [e-mail]

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Temporary

Job function

• Job function

  Marketing and Sales

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