Consumer Writer

TN United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a pioneering company that is revolutionizing the automotive industry as a Consumer Writer. In this engaging role, you will craft original news stories that resonate with drivers and enhance our authority as a leading consumer destination. Collaborating closely with a talented editorial team, you will optimize content for SEO and represent the company at industry events. With a commitment to innovation and a supportive culture, this is your chance to make a meaningful impact in a dynamic environment. Embrace the opportunity to grow and learn while championing the voice of consumers in the automotive sector.

Benefits

Private Healthcare

Pension

Share Options

Generous Holiday Entitlement

Work Flexibility Options

Learning and Development Budget

Social Events

Supportive Culture

Qualifications

• Strong writing skills to create engaging content.
• In-depth understanding of consumer issues in the automotive industry.

Responsibilities

• Develop original consumer news stories aligned with editorial targets.
• Collaborate with the editorial team for high-quality output.

Skills

Writing Skills

SEO Knowledge

Data Analysis

Teamwork

Communication Skills

Job description

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Carwow Group is driven by a passion for getting people into cars. Not just any car, but the right car. We are building the go-to destination for car-changing, reaching drivers everywhere through our portfolio of automotive brands: Carwow, Auto Express, evo, Driving Electric, and Car Buyer.

Starting as a simple reviews site, we are now one of Europe's largest online car-changing platforms—over 10 million customers have used Carwow to buy and sell cars. Last year, we grew over 50%, with nearly £3 billion worth of cars bought on our site, and a significant number of cars listed through our Sell My Car service.

In 2024, we acquired Autovia, doubling our audience overnight. We now boast one of the world's largest YouTube channels with over a billion annual views, sell millions of print copies of our magazines, and reach over 350 million web content viewers annually.

WHY JOIN US?

We are winners of the Culture 100 award, recognizing the most loved and happiest tech companies. We recently raised $52 million in funding led by Bessemer Venture Partners to accelerate growth.

As pioneers, we’re always exploring new territories and embracing positive change. We see possibilities where others see difficulties—building new experiences, launching titles, and listening to drivers.

Joining Carwow Group means championing drivers and the automotive industry, acting as disruptors, and embracing failure as a learning opportunity.

Our team of 500 employees across the UK, Germany, Spain, and Portugal is revolutionizing car-changing, and we are expanding rapidly across all our brands and countries—join us!

THE ROLE

As a Consumer Writer at Carwow, you will source and develop original consumer news stories, working closely with the editorial team and SEO experts. You will meet weekly targets while maintaining quality and our tone of voice. Building industry relationships and representing Carwow at events, you will deliver impactful stories that increase traffic and engagement, strengthening our authority as a consumer destination.

WHAT YOU’LL DO

• Develop original consumer news stories aligned with our editorial calendar and targets.
• Create content in our tone of voice, optimized for SEO, and keep it updated.
• Collaborate with the editorial team and other departments to ensure high-quality output.
• Represent Carwow at industry events and build relationships with key stakeholders.

WHAT YOU’LL NEED

• Strong writing skills, able to create clear, engaging content in our tone.
• In-depth understanding of consumer issues and trends in the automotive industry.
• Knowledge of SEO principles and content optimization.
• Ability to analyze data and track content performance.
• Excellent teamwork and communication skills.
• Proactive attitude, able to identify opportunities and drive projects.
• Willingness to learn and adapt to change.

SELECTION PROCESS

1. Talent Screen with Recruiter
2. Meet the Hiring Manager
3. Case Study
4. Values Interview

WHAT’S IN IT FOR YOU

• Competitive salary, benefits, and perks including private healthcare, pension, share options, and more.
• Generous holiday entitlement, including special days for weddings, house moves, and anniversaries.
• Work flexibility options, including working from abroad for a month.
• Learning and development budget, social events, and a supportive, inclusive culture.

Diversity and inclusion are core to our culture. We welcome applicants of all backgrounds and experiences, and our hiring decisions are based on skills, experience, and potential.