Consumer Protection and Advertising Manager

Asda; Leeds; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading retail company in Leeds is seeking a Consumer Protection and Advertising Manager to provide expert legal advice on advertising compliance. This role involves reviewing promotional materials, supporting business initiatives, and managing risks within a fast-paced commercial environment. The ideal candidate has extensive knowledge of consumer legislation and advertising codes, and will lead a team, offering competitive salary and strong benefits, with required office attendance three days a week.

Benefits

Discretionary company bonus

Company pension up to 7% matched

Company Car allowance of £5,700

15% colleague discount

Access to wellbeing services

Inclusive workplace networks

Excellent parental leave policies

Qualifications

• Knowledge of CAP/BCAP Codes for advertising.
• Strong judgment, integrity, and commercial awareness.
• Ability to turn complex ideas into simple forms.

Responsibilities

• Provide legal advice on advertising and communications.
• Review and sign-off promotional materials.
• Support business partners in navigating legal risks.
• Mitigate potential issues in advertising campaigns.
• Lead and mentor junior legal colleagues.

Skills

Knowledge of consumer regulatory environment

Risk assessment and innovative thinking

Strong problem solving and critical thinking

Effective communication and influencing skills

High accuracy and attention to detail

Excellent organization skills

Job description

Job Title

Consumer Protection and Advertising Manager

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits

Category

Public Relations and Communications

Closing Date

16 October 2025

Find your Role

Are you ready to add value in a fast-paced commercial environment where you will be providing advertising and consumer protection compliance advice in an innovative, competitive and rapidly expanding business? As a Manager in the Legal & Compliance team you will be responsible for the effective delivery of the Marketing Compliance and Consumer Protection programme through reviewing and advising on marketing; policy, process and guidance writing. This role requires ability to work at pace and prioritise workload whilst demonstrating strong problem solving and critical thinking skills to support business initiatives whilst managing risk.

Ideally you will either be an experienced: Marketing/Advertising/Communications Manager with expert knowledge of marketing legislation and Advertising Codes or a legal expert with extensive marketing/consumer protection experience.

You will:

• Provide solutions-focused legal advice across all Asda and George advertising and communications
• Review and sign-off promotional materials in line with relevant legislation, guidance and the Advertising Codes
• Support business partners within the trading and marketing functions (including brand and ecommerce) by identifying and explaining any legal risks and supporting them to navigate such risks to enable the development of compelling advertising campaigns
• Mitigate potential issues concerning intellectual property, reputational and regulatory risk
• Be responsible for creating, publishing and updating policy, procedure and guidance documents across all areas of Consumer Protection and Advertising
• Build solid relationships with and coach colleagues across the business
• Develop and maintain relationships with relevant external contacts (e.g. Government organisations, regulatory bodies, trade & industry associations etc.)
• Be responsible for leading, developing and mentoring junior legal colleagues in the team
• Support and draft our responses to Advertising Standards Authority complaints through investigation, correction and root cause analysis
• Positively identify and mitigate risk by working cross-functionally and providing timely input
• Support on the production and delivery of training to upskill business partners as required

"Let’s find out about you"

• Knowledge of the consumer regulatory environment and appreciation of consumer protection legislation as well as the CAP/BCAP Codes for advertising
• The ability to risk assess and think innovatively within a retail environment
• Sound judgment, values and integrity
• Strong problem solving and critical thinking skills to support business initiatives whilst managing risk
• Effective communication and influencing skills
• High standard of accuracy and ability to see the detail as well as the bigger picture
• Ability to translate complex ideas into a simple form
• Commercial awareness, initiative and a practical, common-sense approach
• Excellent organisation skills with ability to prioritise workload according to business needs
• Great interpersonal skills with a high degree of curiosity and a get up and go attitude

"Everything you’ll love"

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of £5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves"