Consumer Marketing Manager - EMEA

Parkside; London Borough of Bromley; Hybrid; GBP 65,000 - 105,000; Full time

Job summary

Parkside is seeking an experienced Consumer Marketing Manager to drive campaigns across EMEA, adapting global marketing strategies for regional markets and leading integrated activities across media, social, PR, retail and e-commerce.

You will regionalise and execute campaigns, adapt global assets for local markets, and develop briefs to support planning, tracking performance, and optimizing investment. A strong data-driven approach and cross-functional collaboration are essential.

Qualifications

• 5+ years in consumer marketing or brand management.
• Proven ability to run integrated, multi-channel campaigns across digital and traditional media.
• Data-driven with ability to translate insights into action.

Responsibilities

• Regionalise and execute integrated marketing campaigns across EMEA.
• Adapt global brand strategies for local markets and localize assets.
• Develop briefs and support campaign and budget planning.

Skills

Integrated campaigns

Multi-channel marketing

Digital marketing

Data-driven decisions

Budget management

Job description

12-month FTC

MANAGER, EMEA CONSUMER MARKETING

Hybrid Role

Role Overview

My client is looking for an experienced Consumer Marketing Manager to deliver consumer marketing campaigns across EMEA for a portfolio of brands. You will be responsible for adapting global marketing strategies for regional markets and lead integrated campaigns across media, social, creators, PR, retail and e-commerce.

Key Responsibilities

• Regionalise and execute integrated marketing campaigns across EMEA.
• Adapt global brand strategies, creative assets and campaigns for local markets.
• Develop marketing briefs and support campaign and budget planning.
• Use consumer insights and campaign data to optimise marketing activity and investment.
• Manage relationships with internal teams, external agencies and licensing partners.
• Coordinate media, PR, social, creative, retail and commercial activity.
• Manage campaign timelines, budgets, deliverables and approvals.
• Ensure high-quality, on-time delivery of marketing assets and campaigns.
• Share campaign performance, learnings and best practices across regional and local teams.
• Monitor consumer, platform and industry trends to identify new opportunities.

Experience & Skills

• 5+ years' experience in consumer marketing, integrated marketing or brand management
• Strong consumer engagement and measurable commercial results
• Experience delivering integrated, multi-channel marketing campaigns.
• Strong understanding of digital, social, media, YouTube, PR, e-commerce and retail marketing.
• Data-driven approach with the ability to turn consumer insights and performance data into actions.
• Strong project management, organisational and budget management skills.
• Experience managing agencies and working across multiple stakeholders..
• International or multi-market/EMEA experience is advantageous