Consumer Marketing Manager

Parkside Recruitment; Uxbridge; On-site; GBP 50,000 - 80,000; Full time

Job summary

Parkside Recruitment Ltd is seeking a senior marketing professional to regionalise and execute integrated campaigns across EMEA, adapting global brand strategies for local markets. You will develop marketing briefs and support campaign and budget planning, using consumer insights to optimise activity and investment.

The role requires strong stakeholder management, agency oversight and cross-functional collaboration with internal teams, external partners, media, PR, and retail.

Qualifications

• 5+ years of experience in consumer marketing, integrated marketing or brand management.
• Strong consumer engagement and measurable commercial results.
• Strong understanding of digital, social, media, YouTube, PR, e-commerce and retail marketing.
• Data-driven approach with the ability to turn consumer insights and performance data into actions.
• Strong project management, organisational and budget management skills.
• Experience managing agencies and working across multiple stakeholders.
• International or multi-market/EMEA experience is advantageous.

Responsibilities

• Regionalise and execute integrated marketing campaigns across EMEA.
• Adapt global brand strategies, creative assets and campaigns for local markets.
• Develop marketing briefs and support campaign and budget planning.
• Use consumer insights and campaign data to optimise marketing activity and investment.
• Manage relationships with internal teams, external agencies and licensing partners.
• Coordinate media, PR, social, creative, retail and commercial activity.
• Manage campaign timelines, budgets, deliverables and approvals.
• Ensure high-quality, on-time delivery of marketing assets and campaigns.
• Share campaign performance, learnings and best practices across regional and local teams.
• Monitor consumer, platform and industry trends to identify new opportunities.

Skills

5+ years experience in consumer/brand/

Consumer engagement

Digital, social, media, YouTube, PR, e

Data-driven marketing

Project management & budgeting

Agency management & multi-stakeholders

EMEA/multi-market experience

Job description

Key Responsibilities

• Regionalise and execute integrated marketing campaigns across EMEA.
• Adapt global brand strategies, creative assets and campaigns for local markets.
• Develop marketing briefs and support campaign and budget planning.
• Use consumer insights and campaign data to optimise marketing activity and investment.
• Manage relationships with internal teams, external agencies and licensing partners.
• Coordinate media, PR, social, creative, retail and commercial activity.
• Manage campaign timelines, budgets, deliverables and approvals.
• Ensure high-quality, on-time delivery of marketing assets and campaigns.
• Share campaign performance, learnings and best practices across regional and local teams.
• Monitor consumer, platform and industry trends to identify new opportunities.

Experience & Skills

• 5+ years' experience in consumer marketing, integrated marketing or brand management
• Strong consumer engagement and measurable commercial results
• Strong understanding of digital, social, media, YouTube, PR, e-commerce and retail marketing.
• Data-driven approach with the ability to turn consumer insights and performance data into actions.
• Strong project management, organisational and budget management skills.
• Experience managing agencies and working across multiple stakeholders..
• International or multi-market/EMEA experience is advantageous.