Consumer Marketing Lead

Morgan McKinley; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading company seeks a senior brand marketing professional to shape marketing strategies across EMEA. Ideal candidates will have over 15 years of experience and a track record of delivering impactful marketing campaigns in a culturally diverse environment. This role involves extensive collaboration with global teams and utilizes data-driven insights to enhance brand engagement.

Qualifications

• 15+ years of brand marketing experience with proven impact.
• International experience with global brands across diverse markets.
• Experience in measurable campaign delivery, translating insights into value.

Responsibilities

• Drive development of impactful marketing campaigns across EMEA.
• Collaborate with global teams to align local strategies with global ones.
• Conduct and coordinate measurement plans to assess consumer initiatives.

Skills

Brand Marketing

Campaign Delivery

Data-Driven Decision Making

Cross-Functional Collaboration

Cultural Sensitivity

Job description

Job Responsibilities

• Identify, develop, and shape key consumer opportunities across EMEA that fuel our Growth Funnel.
• Lead the translation of these opportunities into full funnel marketing campaigns that deliver impact locally while following global brand and product strategies.
• Able to synthesize and contextualize data, insights, and behavior as well as market and technological trends to inform strategy, creative, and GTM development.
• Partner with internal insights team and external partners to deepen our knowledge of EMEA consumers, while bringing to life core human insights in inspiring creative briefs.
• Drive the creation and development of marketing campaigns that cut through and deliver impact on our brand, our business, and our users.
• Partner with global teams (Brand, Product, Creative) to ensure regional strategies and local-market briefs align with globally-approved strategies while accommodating social, cultural, and product nuances locally.
• Collaborate with Creator and Business teams across EMEA to ensure alignment across audiences and activate with a unified GTM strategy and execution.
• Coordinate measurement plans and learning agendas for consumer initiatives to assess business impact and generate proof points for scaling within EMEA and other regions.
• Identify and execute testing and experimentation opportunities to foster innovation across the EMEA and wider International Marketing team.
• Communicate effectively across all levels of the organization to foster partnerships and advocacy for marketing strategies and plans.

Qualifications

• 15+ years of brand marketing experience with a proven impact track record.
• EMEA / International experience working on global brands across diverse cultural, social, and business landscapes.
• Experience delivering large-scale marketing campaigns that produce measurable business outcomes.
• Ability to translate insights, data, and ideas into customer value.
• Experience partnering with cross-functional teams in a matrixed organization and building influential, collaborative relationships.
• Experience working in a data-driven, measurement-focused environment with the ability to identify KPIs and develop robust measurement plans.
• Proven ability to develop and align on short and long-term strategies with executive stakeholders.

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Created on 02/07/2025 by TN United Kingdom