Consumer Marketing Director, Skincare & Wellness

PUIG; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic leader to join their luxury skincare and wellness team. This role offers the chance to shape 360 consumer marketing strategies, focusing on digital engagement and innovative consumer experiences. You'll lead a talented team, oversee global media and CRM strategies, and ensure seamless execution of omnichannel activations. With a commitment to understanding customer needs and fostering creativity, this position is perfect for someone eager to drive impactful marketing initiatives and contribute to a thriving international company culture. Join a vibrant team dedicated to redefining consumer engagement and loyalty!

Benefits

Creative Work Culture

Learning and Development Opportunities

International Growth Opportunities

Competitive Compensation & Benefits Package

Qualifications

• 3+ years in a cross-channel marketing role managing omni experiences.
• Strong digital background with understanding of ecommerce and DTC.

Responsibilities

• Oversee full funnel consumer connection & touchpoint strategy.
• Drive consumer engagement innovation and manage the marketing calendar.

Skills

Leadership

Communication Skills

Digital Marketing

Analytical Skills

Creative Marketing

Customer Understanding

Strategic Thinking

Job description

The Opportunity

This is a unique opportunity to join a high profile luxury skincare and wellness collective with a fast growing presence globally within an inspiring team of leaders owning 360 cross channel consumer marketing planning & execution. This role reports into the Global Digital & Consumer Marketing VP. This role will lead a team of 8 people to drive amazing 360 consumer experiences, cross channel – concept though delivery.

We are looking for someone who can demonstrate strong leadership, forward thinking, high level of intellectual curiosity, strategically minded and has excellent communication and collaboration skills. This will be a fast paced, cross discipline role with new processes and hires to put in place – we are looking for someone who gets energised by being a part of writing the future!

What you'll get to do

The key responsibilities of this role is to ensure 360 consumer marketing activations, driving surprise and delight moments which heighten engagement, increase loyalty and drive sales. This is an omnichannel role, but with a focus on digital engagement and consumer experience, collaborating closely with brand marketing, content, creative and retail teams at brand and market level.

1. Oversee full funnel consumer connection & touchpoint strategy – NPD and evergreen partnering with the trading teams to ensure all goals are met.
2. Oversee Global Paid Media strategy with a team of 4 dedicated people – fostering partnerships in new white spaces, finding ways to deliver the brand message and driving long term payback.
3. Oversee Global CRM strategy with a team of 3 dedicated people – all consumer outbound touch points, amplifying reach, engagement and fostering conversations.
4. Oversee the Omni Activity planning process across the full team (consumer marketing and ecommerce) – brainstorming, planning and aligning the cross channel activations with stakeholders and own execution end to end.
5. Own and oversee the Consumer Marketing Calendar across all channels – 12 months in advance.
6. Own the budget to drive these channels end to end.
7. Orchestrate and reimagine consumer engagement moments via virtual events and monetize.
8. Drive consumer engagement innovation – finding, testing and quickly making more moments for consumers to build brand love.

We'd love to meet you if you have

1. Strong passion for serving and understanding customers needs and wants, cross channel.
2. Strong digital background with a good understanding of ecommerce and DTC.
3. At least 3 years working in a similar cross channel role – managing omni experiences.
4. A strong knowledge of RFM and monetisation of insights to drive loyalty and CLTV.
5. Exceptionally strong interpersonal skills to help shape new team, new processes and communicate with a wide stakeholder group.
6. An inquisitive thinker and someone who can challenge with a view to innovate.
7. Incredibly creative commercial marketing and consumer communication skills.
8. Unparalleled analytical skills – to be able to read, understand and pivot to next steps / innovations.
9. Strategic thinker that can see beyond the day-to-day grind to help bring all channel activations together to create one holistic, gold standard consumer experience.

A few things you'll love about us

1. An entrepreneurial, creative and welcoming work culture
2. A range of learning and development opportunities
3. An international company with plenty of opportunities to grow
4. A competitive compensation & benefits package