Consumer Insight Specialist

QVC; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

QVC is seeking a Consumer Insights Specialist to analyze trends and deliver actionable insights. This role involves conducting research to enhance customer experience and drive business growth, while collaborating across functions to foster a customer-centric culture. The position is based at our Chiswick Park office and offers a diverse team environment.

Qualifications

• Understanding of databases and data mining.
• Experience as a research analyst within a research agency or in-house role.
• Experience managing qualitative projects.

Responsibilities

• Analyze internal and external trends to identify customer opportunities.
• Conduct primary and secondary research for customer insights.
• Communicate findings through various reporting methods.

Skills

Data mining

SQL

Python

Job description

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Thank you for your interest in joining our team! Qurate Retail Group comprises six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce (“vCommerce”), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming, and social platforms.

We are recruiting for a Consumer Insights Specialist, reporting to the UK Consumer Insights Manager, based at our Chiswick Park office. You will analyze internal and external trends to help identify opportunities by helping key stakeholders understand what motivates customers and influences their behavior.

You will play a key role in creating a customer-centric culture by delivering clear and actionable insights across the organization.

You will conduct primary and secondary research to gather insights about QVC UK's customers and strategic opportunities to improve customer experience, expand digital relevance, grow our customer base, and drive growth.

You will influence 'customer-obsessed' decision-making by integrating business insights through relevant delivery methods, including presentations and regular reporting.

You will keep the organization updated with marketplace and consumer trends and provide relevant updates and findings.

You will analyze data sets to synthesize and produce hypotheses to support end users.

You will build out QVC customer personas, including creative evaluation, development, and research on QVC brand and customers.

You will closely monitor market retail, platform, technology, and merchandising landscapes using platforms such as Euromonitor, Stylus, Statista, and Qualtrics.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and new products – from home and fashion to beauty, electronics, and jewelry – connecting shoppers to interesting personalities, engaging stories, and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via 12 broadcast networks and reaches millions more via streaming services, websites, mobile apps, and social pages. In 2021, QVC International served 4.7 million customers and has over 7,000 team members across Germany, Japan, Italy, Poland, and China.

Your Impact

• You will communicate relevant findings through various reporting methods such as PowerPoint, Tableau dashboards, Excel reports, and Word documents.
• You will present at senior meetings like monthly town halls to embed knowledge and help shape a customer-centric culture.
• You will collaborate with other stakeholders to share learnings, develop KPIs, and build relationships to efficiently gather marketplace data and insights.
• You will drive business growth through advice, consulting, and insights along the customer journey across core functions like Merchandising, TV Sales & Distribution, Customer Trends & Marketing, E-marketing & E-Commerce, and Operations.

What You Bring

• Understanding of databases and data mining.
• Ability to select relevant third-party resources and negotiate accordingly.
• Knowledge of SQL or Python.
• Experience as a research analyst within a research agency or in-house role.
• Experience managing qualitative projects, including writing briefs, recruitment, questionnaires, critiquing findings, moderation, and conducting face-to-face depth interviews.

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Curated Experiences. Infinite Possibilities.

Qurate Retail Group is a family of six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road – all dedicated to providing a more human way to shop. We’re an inspired and diverse team that combines shopping and entertainment to curate products, experiences, conversations, and communities for millions of discerning shoppers. Our culture and talent experience set us apart.

When you join Qurate Retail Group, you’ll work for and with our consumer brands as part of a global team (including the UK, Germany, Japan, Italy, Poland, and China), committed to diversity, equity, and inclusion. Be authentic, bring fun and energy to your workday, and make an impact. Join us as we embrace the future, drive progress, and enrich life’s everyday moments – it’s our path forward!

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2024 QVC, Inc. & HSN, Inc.