Construction Social Media & Digital Marketing Lead

A&B Concrete Pumping ltd; Epping Forest; On-site; GBP 42,000 - 52,000; Full time

Job summary

A&B Concrete Pumping Ltd in the UK is seeking a creative Social Media Marketing Manager to lead our digital marketing activity and strengthen our presence in the construction sector. You will develop and implement the social media strategy, create engaging content, and manage campaigns across key platforms.

The role focuses on increasing brand awareness, generating high-quality enquiries, and supporting business growth through SEO, analytics, and compelling visuals.

Qualifications

• Experience managing social media campaigns for commercial businesses.
• Strong photography, videography and video editing skills.
• Experience using Meta Ads Manager and knowledge of SEO best practices.
• Ability to analyse marketing performance using digital analytics and reporting tools.

Responsibilities

• Develop and implement a digital marketing strategy aligned with the company's commercial objectives.
• Manage and grow the company's presence across Facebook, Instagram, Eurostaffs, TikTok and other relevant social media platforms.
• Visit active construction sites to capture high-quality photo and video content showcasing projects
• Produce and edit engaging short-form videos, reels, promotional videos, educational content and project showcases for use across social media and the company website.
• Create before-and-after project case studies highlighting completed works and successful client projects.
• Develop content aimed at generating enquiries from builders, contractors, developers and construction companies.
• Manage paid digital advertising campaigns through Meta Ads and other suitable online advertising platforms to maximise lead generation.
• Produce website content and blog articles to improve search engine optimization (SEO), increase organic traffic and strengthen the company's online visibility.
• Optimise and maintain the company's Google Business Profile to improve local search rankings and customer enquiries.
• Develop digital campaigns aimed at generating enquiries from construction contractors, developers, groundworks companies and civil engineering firms, supporting the company's sales and business development objectives.
• Monitor website traffic, advertising performance and social media analytics, preparing regular reports with recommendations for continuous improvement.
• Research competitor activity, market trends and emerging digital marketing techniques within the construction industry.
• Design digital marketing materials, graphics and promotional content using Canva or Adobe Creative Suite.
• Work closely with the management team to identify projects, customer success stories and company updates suitable for marketing campaigns.
• Ensure all published content accurately reflects the company's services, brand image and professional standards.

Job description

A&B Concrete Pumping Ltd in the UK is seeking a creative Social Media Marketing Manager to lead our digital marketing activity and strengthen our presence in the construction sector. You will develop and implement the social media strategy, create engaging content, and manage campaigns across key platforms.

The role focuses on increasing brand awareness, generating high-quality enquiries, and supporting business growth through SEO, analytics, and compelling visuals.