Community Engagement Officer (Part Time)

Home Instead Senior Care; Banbridge; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company specializing in senior care seeks a Community Marketer who can enhance brand visibility and outreach in the community. The role involves fostering relationships, organizing events, and leveraging digital platforms to communicate effectively with potential clients and partners. Ideal candidates will possess strong networking skills, a solid marketing background, and a passion for community engagement.

Qualifications

• Experience in community relationship building and marketing.
• Confident in delivering presentations and managing digital campaigns.
• Familiar with data analytics for business strategy.

Responsibilities

• Develop and maintain relationships in the community.
• Plan community marketing events to enhance service awareness.
• Track performance data to optimize marketing strategies.

Skills

Interpersonal skills

Networking

Marketing principles

Digital media management

Data analysis

Time management

Communication skills

Organisational skills

Tools

Microsoft Office

Google Suite

CRM database

Job description

Company Description

Ourmission is to brighten the lives of seniors giving them a sense of purpose, wellbeing & worth. This role will play a vital part ensuring that our clients receive the best in class quality care and support the growth of our business.

Job Description

Job Purpose

To develop and implement community and marketing initiatives aligned to Home Instead’s mission and values to strengthen the brand and grow our market share.

The Role

• Develop relationships in the local community maintaining a pipeline of opportunities by growing and leveraging your network.
• Working to agreed targets for Referral Provider touchpoints.
• Deliver promotional activities both face to face and virtually to increase awareness of Home Instead’s client services and employment opportunities in the local community.
• Plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public.
• Continually deliver a message that reflects our mission, vision and values and delivers our value proposition.
• Plan and coordinate a schedule of activity across social media platforms.
• Ensure digital content is engaging and kept up to date.
• Develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead National Office marketing campaigns and recruitment initiatives across the network of relationships that have been built in the local community.
• Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community.
• Maintain accurate data and information to analyse own performance. Use data and information to continually assess performance against strategic goals.
• Manage own time effectively, prioritising critical tasks and adapt to the changing needs of the business and reacting to new needs or challenges in an effective manner.
• Ensure compliance with Home Instead’s Equality, Diversity and Equal Opportunities Policy, in respect of employment and service delivery.

Carry out any other duties deemed necessary for the successful operation of the business.

Qualifications

• Able to successfully buildstrong relationships both face to face and virtually within a local community to achieve business objectives using a variety of tools and techniques.
• Confident to network face to face, by phone, email, video call with community stakeholders and potential RPNs.
• Confident to deliver talks on key ageing subjects
• Networking face to face, by phone, email, video call with community stakeholders and potential RPNs.
• Good understanding of marketing principles with experience of using a range of marketing and communication approaches including managing digital media platforms/campaigns.

• Good working knowledge of IT systems with experience of Microsoft Office or Google Suite and virtual communication platforms, with the ability to learn and adopt new technologies where appropriate.
• Experience of using data and analytics to make informed business choices.
• Effective interpersonal skills with excellent verbal and written communication skills, with the ability to deliver effective and engaging presentations or workshops to a broad-based audience.
• Strong organisational and prioritisation skills.

• Self-motivated with the ability to work independently, use initiative and be resilient.
• Ability to work flexibly to meet the needs of the business.
• Competent in using a CRM database to manage touchpoints with RPNs.

Additional Information

If you have a passion for caring and the motivation to help us achieve our ambitions, we would love to hear from you.

We encourage applications from all sections of the community as we want to reflect the neighbourhoods in which we work. Home Insteadis committed to safeguarding and promoting the welfare of adults and expects all staff to share this commitment.This role is subject to Access NI enhanced disclosure.