Community and Social Marketing Manager

Hilo by Aktiia; Greater London; Remote; GBP 30,000 - 40,000; Full time

Job summary

Hilo by Aktiia is seeking a passionate Community & Social Marketing Manager to enhance community engagement and brand presence in the digital space. This role involves crafting content strategies, leading social media efforts, and driving user advocacy for a pioneering health tech company. Candidates should be create strategic content and manage community platforms while ensuring cohesion in brand messaging.

Benefits

Competitive salary and benefits

Flexibility of remote work

Collaborative international team

Opportunity to impact cardiovascular health

Qualifications

• Creative and strategic thinker able to craft impactful content.
• Natural communicator with experience in community platforms.
• Familiarity with digital health and B2C business models is a plus.

Responsibilities

• Lead the strategy and execution of social media and community marketing.
• Create a compelling content calendar showcasing user stories and product insights.
• Analyze performance across social channels to inform future strategies.

Skills

Strategic thinking

Project management

Communication

Content creation

Analytics

Community engagement

Job description

Community & Social Marketing Manager

Location: Remote

Reports To: Head of CRM

Hilo by Aktiia is a venture-backed startup that has raised over $100M from top-tier investors in Europe and the United States. We have developed and brought to market the world’s first continuous blood pressure monitor, built on 15 years of research at the prestigious Swiss Center for Electronics and Microtechnology (CSEM). Our CE Mark Class IIa medical device is commercially available in 43 countries worldwide.

High blood pressure is the world’s most common disease, causing 18 million deaths per year. At Hilo by Aktiia, we believe our breakthrough technology is the key to revolutionizing blood pressure management at scale.

Our team of 60+ bright and driven individuals is united by a mission to empower people with the data and tools they need to take control of their health. If you’re excited to drive meaningful community and brand engagement for a mission-driven health tech company, we’d love to meet you.

Why We Need You

We are looking for a passionate, strategic, and hands-on Community & Social Marketing Manager to help scale Hilo by Aktiia’s organic social and community marketing efforts across global markets. This role will be instrumental in building brand affinity, product engagement, and trust—especially critical as we expand access to our technology and launch localized experiences across Europe, North America, and beyond.

You'll own the vision and execution for our social channels and community engagement efforts—crafting content strategies, cultivating user-generated content, and empowering our growing customer base to become advocates. You will help build a thriving digital community, while improving engagement and retention.

What You’ll Accomplish

• Lead the strategy, execution, and measurement of Hilo by Aktiia’s organic social media and online community presence.
• Create a compelling content calendar that highlights Hilo by Aktiia user stories, product insights, educational content, clinical validation, and thought leadership.
• Champion user-generated content (UGC) to showcase the value of continuous blood pressure monitoring in real life.
• Foster and manage brand conversations across product and company reviews and social media commentary that drives product engagement and advocacy, issue resolution, and long-term retention.
• Partner with internal teams (Product, Customer Support, and Marketing) to ensure consistent messaging and experiences across platforms.
• Analyze performance across social and community channels to inform future content, engagement strategy, and product improvements.
• Own community and social KPI reporting (e.g., engagement rates, follower growth, referral traffic) and deliver insights across the organization.
• Stay current with industry trends and platform updates across Instagram, TikTok, YouTube, and emerging channels.
• Support thought leadership to build trust with both prospective users and healthcare professionals.

Who You Are

• Creative and strategic thinker with the ability to translate brand and product messaging into high-impact content.
• A self-starter with strong ownership mentality—able to proactively identify opportunities, drive initiatives forward, and adapt quickly in dynamic environments.
• Strong project manager who can develop, execute, and scale initiatives across multiple markets and platforms.
• A natural communicator and storyteller who can build emotional connections with users while simplifying complex medical information.
• Highly collaborative, with the ability to influence cross-functional stakeholders and thrive in a fast-paced environment.
• Experienced in building and managing community platforms and driving engagement through social media.
• Comfortable with analytics and performance tracking to drive continuous improvement.
• Experience in B2C, digital health, DTC, or subscription-based business models is a strong plus.

Why Join Us?

• Be part of a cutting-edge healthcare company changing how blood pressure is monitored and managed.
• Own and lead community and social marketing for a global, mission-driven brand.
• Work with a collaborative, motivated, and international team.
• Competitive salary and benefits, with the flexibility of remote work.
• Help improve the lives of millions around the world.

Apply now to help shape the future of cardiovascular health at Hilo By Aktiia.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Home Health Care Services

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