Communications Transformation Manager - Digital Engagement

lloyds banking group; Halifax; Hybrid; GBP 59,000 - 67,000; Full time

Job summary

A leading financial services organization is looking for a Communications Transformation Manager to enhance the way we communicate with customers. You will drive initiatives to optimize and simplify communications, ensuring clear and engaging messages. Ideal candidates should have proven experience in communications and digital transformation, strong organizational skills, and a commitment to inclusion. This role involves a hybrid working model and offers a range of benefits.

Benefits

Generous pension contribution

Annual performance-related bonus

Share schemes including free shares

30 days holiday plus bank holidays

Wellbeing initiatives and generous parental leave policies

Qualifications

• Proven experience in communications, digital transformation, or change management.
• Strong planning and organizational skills with the ability to deliver at pace.
• A collaborative mindset and confidence to challenge the status quo.
• Familiarity with digital communication tools and a data-driven approach.
• Commitment to inclusion and accessibility in all communications.

Responsibilities

• Lead initiatives to support effective rollout of our Groupwide communications strategy.
• Support our process for new communications and make bold decisions about what we send.
• Spearhead the simplification and digitisation of our communications estate.
• Collaborate to design and embed new ways of working to foster a culture of continuous improvement.
• Create compelling narratives to bring our transformation initiatives to life.

Skills

communications

digital transformation

change management

planning

organizational skills

Tools

digital communication tools

Job description

Overview

End Date Thursday 09 October 2025

Salary Range £59,850 - £66,500

We support flexible working – click here for more information on flexible working options

Flexible Working Options Flexibility in when hours are worked, Hybrid Working, Job Share

Job Description

JOB TITLE: Communications Transformation Manager - Digital Engagement

LOCATION(S): Bristol or Halifax

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above.

About this opportunity

We’re looking for someone who’s excited about driving change and helping us communicate to our millions of customers in a smarter, simpler way.

You’ll play a key role in making sure our messages really work for the people who receive them. You’ll be at the heart of a Group-wide movement, leading projects to streamline and optimise the way we do comms – with focus on the day-to-day information customers receive and rely on to make financial decisions. You’ll help us cut through the noise and make things easier, to deliver a great customer experience.

You’ll be part of a team dedicated to comms transformation and activating our communications strategy. We make bold decisions about what we communicate, to whom, and when, connecting the dots between teams, and delivering key initiatives that result in brilliant experiences for customers.

About us

Join us and, as well as making a difference to customers, you’ll enjoy a fulfilling career where you’re free to be yourself. Great colleagues, transforming workspaces, hybrid working and a wide variety of career opportunities – you’ll find them all here.

What you’ll do

• Lead initiatives to support effective rollout of our Groupwide communications strategy, aligning teams across the bank to a shared vision

• Support our process for new comms, making bold decisions about what we send and serve and via which channels

• Spearhead the simplification and digitisation of our comms estate, reducing non-essential messages to enhance customer experience

• Collaborate with colleagues across the Bank to design and embed new ways of working and foster a culture of continuous improvement

• Design and deliver powerful and engaging guidance to mobilise colleagues and drive energy and pace in delivery

• Create compelling, memorable narratives to bring our transformation initiatives and journeys to life, using the power of storytelling to engage hearts and minds

• Champion customer at every turn to help us deliver brilliant and engaging experiences that support good outcomes for our customers

• Use data and insight to guide decisions, measure impact and tell compelling stories about progress

• Make our mobile app an integral part of our comms culture, sparking innovation, excitement and pride

Key Skills and Capabilities

• Proven experience in communications, digital transformation, or change management.

• Strong planning and organizational skills with the ability to deliver at pace.

• A collaborative mindset and confidence to challenge the status quo.

• Familiarity with digital communication tools and a data-driven approach.

• Commitment to inclusion and accessibility in all communications.

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If all of this resonates, and you want a job with big meaning, then please do get in touch to discuss!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.