Communications Performance and Insights Lead

British Airways PLC; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A major airline in London seeks a Communications Performance & Insights Lead. This role requires a strategic, data-savvy storyteller to enhance communications through insightful analysis and reporting, significantly impacting stakeholder engagement. Candidates should have over 5 years of experience and a strong grasp of social media analytics. Competitive benefits including travel perks are provided.

Benefits

Unlimited standby tickets on British Airways flights

Up to 30 discounted Hotline airfares per year

Qualifications

• 5 years+ experience working with communications-related data and analytics.
• Experience in a busy, fast-paced environment.
• Strong understanding of social media best practices.

Responsibilities

• Design comprehensive measurement and insights reporting framework.
• Collect and analyze data for decision-making.
• Conduct social media listening and media monitoring.

Skills

Communications-related data and analytics

Social media listening tools

Data interpretation

Job description

Overview

A career without limits

As the nation\'s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.

It\'s something we\'ve been doing for over 100 years, ever since we launched the world\'s first international scheduled air service between London and Paris.

This originality has been in our blood since day one. It\'s the spirit we share with the people that fly with us, our partners, and our colleagues.

So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.

We know great things can happen when you\'re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The role: Communications Performance & Insights Lead

We\'re looking for a strategic, data-savvy storyteller to join our Corporate Affairs team as Communications Performance & Insights Lead - a pivotal role that incorporates analytics, creativity and influence. The Corporate Affairs team is a high-impact function at the heart of British Airways, with a vision to grow pride and trust in the airline through impactful storytelling both internally and externally. This role plays an important part in ensuring our communications are insight-led, effective and continuously improving.

Responsibilities

What you\'ll do:

Responsibilities will include but are not limited to:

• Design and deliver a comprehensive measurement and insights reporting framework across Corporate Affairs activity, which provides engaging and digestible insights to assess the impact and effectiveness of all communications activity
• Collect, analyse and interpret data in a clear and engaging way (e.g. dashboards) that is easily understood and acted on, and valued across Corporate Affairs and the wider business. Insights should guide communications decision-making, inform strategy and improve engagement
• Gather data sets and insights from across the business and incorporate these into reporting and dashboards, to provide greater depth and breadth to Corporate Affairs analysis and highlight where we can support the business more through our communications (eg, ba.com destination search data following a route launch, customer data insight following a product launch etc)
• Conduct social media listening and relevant media monitoring, identifying reputational issues and trends and deliver real-time insights
• Work with colleagues and external agencies to track and evaluate Corporate Affairs activity performance
• Stay up to date with industry best practices and bring fresh thinking to how we use and present data

Your experience

Your experience:

• 5 years+ experience of working with communications-related data and analytics and social media listening and all associated tools
• Experience of working in a busy, fast-paced environment
• Strong, demonstrable understanding of social media landscape and best practice
• Proven experience of reporting to drive improvements and increase impact

What we offer

We believe that all the people who work with us should feel valued for the part they play. It\'s one of the reasons our rewards go far beyond a competitive salary.

From the day you join us, you\'ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You\'ll also receive up to 30 discounted Hotline\' airfares per year for yourself, friends, and family.

At British Airways you\'ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

We never stand still, and we don\'t expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we\'re committed to creating a culture where everyone feels that they can be themselves. We\'re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.