Communications Officer (Digital)

JR United Kingdom; Greenock; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An innovative public sector organization in Greenock is seeking a Communications Officer (Digital) for an initial 3-month contract. This hybrid role focuses on enhancing the digital communications strategy and social media presence. The successful candidate will conduct audits, create engaging content, and provide actionable recommendations to maximize engagement and improve internal collaboration. This position offers a unique opportunity to shape the digital landscape of the organization while working closely with various departments and stakeholders. If you have a passion for digital communications and a strategic mindset, this role is perfect for you.

Qualifications

• Proven experience in conducting digital audits and developing digital strategies.
• Strong analytical skills to interpret data and generate insights.

Responsibilities

• Support the corporate communications team in maintaining social media presence.
• Lead a comprehensive audit of social media and digital communication channels.

Skills

Social Media Management

Digital Strategy Development

Analytical Skills

Content Creation

Stakeholder Engagement

Strategic Thinking

Problem-Solving

Interpersonal Skills

Job description

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Communications Officer (Digital), Greenock

Client: Venesky Brown

Location: Greenock, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

1

Posted:

02.05.2025

Expiry Date:

16.06.2025

Job Description:

Venesky-Brown’s client, a public sector organisation in Greenock, is currently looking to recruit a Communications Officer (Digital) for an initial 3-month contract, with the option to extend, on a rate of £250-£350/day (Inside IR35). This is a hybrid role, mostly working from home with occasional office attendance required.

Responsibilities:

• Provide immediate support to the existing corporate communications team and their work to maintain the organisation's social media presence.
• Lead a comprehensive audit of Inverclyde Council’s social media and digital communication channels.
• Provide actionable recommendations based on the audit and draft a suggested approach for a new digital communications strategy that enhances social media performance and other highlighted channels.
• Identify target audiences and utilise platform-specific approaches to maximise engagement.
• Create engaging, creative, and impactful content (text, images, videos) tailored to various social media platforms.
• Collaborate with other departments to ensure accurate promotion of key services, projects, and events.
• Conduct a detailed audit of the social media channels, assessing effectiveness, reach, and engagement.
• Analyse current digital assets and communications platforms, including the corporate website and employee communication channels.
• Benchmark against best practices and industry standards to identify strengths, weaknesses, and opportunities.
• Prepare a comprehensive report with findings and evidence-based recommendations for improvement.
• Collaborate with appropriate services, users, and stakeholders to design a plan for a cohesive, innovative digital communications strategy that:
• Maximises social media impact and fosters community engagement.
• Enhances the usability, accessibility, and performance of the corporate website.
• Integrates employee communication tools to improve internal collaboration.
• Encourages public consultation and participation.
• Establishes KPIs and measurable goals to monitor success.
• Work closely with internal teams and external partners to gather insights and ensure alignment with organisational objectives.
• Facilitate workshops or meetings to present findings and gather feedback on proposed strategies.
• Proven experience in conducting digital audits and developing digital strategies.
• Strong analytical skills to interpret data and generate insights.
• Expertise in social media management and content strategy.
• Knowledge of website usability, accessibility standards, and UX principles.
• Excellent communication and stakeholder engagement skills.
• Strategic thinking and problem-solving abilities.
• Strong interpersonal and collaborative skills.
• Ability to manage multiple tasks within limited time frames.
• Experience working within a local government or public sector context.
• Familiarity with employee engagement tools and methodologies.

If you would like to hear more about this opportunity, please get in touch.