Communications Manager (Dormant Assets)

The National Lottery Community Fund; England; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Hybrid work model

Travel when required

Job summary

The National Lottery Community Fund in England is seeking a Communications Manager to lead high-profile campaigns, working with government and senior stakeholders to demonstrate the impact of Dormant Assets funding.

You will shape messages, deliver multi-channel campaigns, build trust with communities, and drive engagement across the fund to support the two multi-million-pound programmes: Community Wealth Fund and Youth Enrichment Fund. Some travel may be required.

Qualifications

• Track record of delivering integrated communications campaigns.
• Ability to build relationships with government and senior leaders.
• Excellent copywriting and content development skills.
• Experience working in complex organisations.
• Willingness to travel occasionally.

Responsibilities

• Develop and drive high-profile communications campaigns.
• Collaborate with government, stakeholders and colleagues to promote programmes.
• Create messaging and assets across channels.
• Monitor risks and respond to issues with clear lines to take.

Skills

Stakeholder engagement

Strategic communications

Content creation/copywriting

Media relations

Project management

Crisis communications

Job description

We're looking for a skilled communications professional who is passionate about strengthening communities and improving people's lives. You'll lead high-profile communications campaigns, work closely with government and senior stakeholders, and showcase how our funding is helping people and places thrive.

We’re recruiting for a Communications Manager (FTC ending in March 2028)in England to play a pivotal role in helping The National Lottery Community Fund to strengthen society as we deliver on our strategy, It Starts With Community .

You'll play a key role in delivering high-profile communications campaigns that support the distribution of hundreds of millions of pounds of Dormant Assets funding (money from long-forgotten bank accounts) to communities across England. Working closely with government, senior stakeholders and colleagues across the Fund, you'll help build awareness, inspire participation and demonstrate the impact of this investment.

The job will focus on two multi-million-pound funding programmes:

• The Community Wealth Fund – a long-term investment programme that gives local communities the power to improve where they live.
• The Youth Enrichment Fund - investment that helps disadvantaged young people access opportunities in the arts, culture, sports, and wider youth services, aimed at improving wellbeing and employability.

In this role, you’ll work closely with government and colleagues across the Fund to deliver integrated, multi-channel communications activities that effectively promote these programmes and showcase their impact on the communities we serve. Your work will help shape public understanding of the schemes, inspire communities to engage with them, and build trust with key stakeholders.

Key responsibilities may include

• Develop deep insight into these programmes, to enable you to implement effective communications plans for them while supporting Strategic Communications Leads to build and manage matrix teams.
• Design, develop, and deliver messaging, narrative and content, as well as social and brand assets, working closely with colleagues in the wider team to deliver effective and impactful communications activities.
• Build positive relationships with government comms and policy counterparts as well as with teammates and colleagues across the Fund to make programme communications relevant and resonate internally and within Government departments (specifically DCMS and MHCLG) and, most importantly, the communities we serve.
• Work closely with colleagues in the media team to deliver integrated activities, monitoring media and advising on opportunities and risks. Ensure rapid response to emerging issues with processes and protocol on lines to take and spokespeople.

We are looking for a calm and organised strategic communicator and storyteller able to swiftly build relationships and adapt. You’ll be experienced in developing integrated campaigns and working across teams to deliver high-impact communications. The role will involve some travel from time to time.

Interview details

• Date: 16-17 November
• Format: Online
• Location: England.

We have a hybrid approach to working. Work pattern and location to be agreed with the successful candidate. The role can be based at any of our England offices: Birmingham, Exeter, Leeds, London, Manchester and Newcastle.

• Demonstrable experience in a communications role within a complex organisational environment
• Track record in planning and delivering integrated communications campaigns, with experience managing matrix teams
• Excellent content and copywriting abilities, used to producing assets to tight deadlines. Able to adapt tone and style for different audiences and channels
• Experience in complex institutions, involving colleagues and stakeholders up to leadership level
• Project management abilities – confident working in a matrixed organisation with competing deadlines
• Experience of strategic communications counsel and advising senior leaders and stakeholders, particularly in times of reputational risk and crisis management
• Experience of working in high-pressure situations and an ability to adapt calmly to changing deadlines and requirements with short notice.
• Experience in government and / or the voluntary, community and social enterprise sector.

Equity, Diversity and Inclusion

Communities in the UK come in all shapes and sizes. National Lottery funding is for everyone – therefore, we are committed to equity, diversity and inclusion and we work hard to ensure our funding reaches where it is needed.

We also believe our people should represent the communities, organisations and individuals we work with. That’s why The National Lottery Community Fund is committed to being an inclusive employer and a great place to work. We recognise and celebrate the fact that our people come from diverse backgrounds. We positively welcome applications from people from ethnic minority backgrounds, people with disabilities or longstanding health conditions, people who are LGBTQ+, and people from different socio-economic and educational backgrounds, as well as people of all ages.

As a Disability Confident Employer, we take a proactive approach in making reasonable adjustments, if needed, throughout the recruitment process and during employment. (This can be r elated to a physical and mental health condition.)