Communications Manager - B&NES Carers Centre

Bath & North East Somerset Council; Bath; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established charity is seeking a passionate Communications Manager to lead its communication strategy and enhance its brand presence. This role is pivotal in shaping how the organization engages with its audience and stakeholders. You will work closely with the Deputy CEO to develop effective communication campaigns and manage digital platforms. Your expertise in user-centred design and fundraising communications will be vital in achieving ambitious targets. Join a dedicated team that values collaboration and innovation, and make a meaningful impact on the lives of carers and their families in the community. This is a unique opportunity to contribute to a cause that truly matters.

Benefits

Flexible working hours

Free parking

Work from home options

5% pension contribution

Generous sickness pay

25 days annual leave plus bank holidays

Employee discount scheme

Additional leave for long service

Qualifications

• Proven experience in digital communications and stakeholder engagement.
• Ability to plan and execute communication campaigns effectively.

Responsibilities

• Develop and implement the Communications Strategy with the Deputy CEO.
• Create and manage content across various digital platforms.

Skills

User-centred design

Digital communications

Fundraising communications

Stakeholder engagement

Campaign planning and execution

Relationship building

IT skills

Education

Degree in Communications, Marketing, or related field

Tools

Google Analytics

Content Management Systems (CMS)

Digital communication tools

Project management software

Job description

Please note this is not a Bath & North East Somerset Council Vacancy.

The role:

Are you passionate about making a meaningful impact on the lives of carers and their families? Do you thrive in a dynamic and collaborative environment? Do you enjoy working with fundraising to achieve ambitious targets? If so, we have an exciting opportunity as a Communications Manager at The Carers' Centre! As a Communications Manager, you will be at the forefront of shaping our communication strategy and elevating our brand presence. Your role will be integral to our mission, as you collaborate with the Deputy CEO to drive our communication efforts, uphold our brand identity, and engage our audiences effectively.

About you:

We are looking for a professional with a keen understanding of user-centred design, adept at delivering diverse stakeholder communications, both online and offline. You will possess expertise in digital communications, with a knack for managing digital platforms and utilising digital communication tools. You will have an understanding and experience of good fundraising communications and ideally with experience of working in a charitable environment.

Your ability to plan and execute effective communication campaigns with defined metrics, whilst adhering to brand guidelines, is crucial. Your superpower lies in gathering information, maintaining composure under pressure, and efficiently managing workloads. Building relationships with stakeholders, including suppliers and team members, is second nature to you. Your exceptional IT skills across various digital tools and platforms, from project management to CMS, make you the ideal candidate for our Communications Manager role.

About us:

The Carers’ Centre is a local independent charity with a big vision! We want to live in a community where unpaid carers are fully recognised, valued, and supported. By joining The Carers’ Centre, you are joining a team dedicated to helping families across Bath and North East Somerset when they need us most.

We provide trusted information, advice, and support to unpaid carers, from as young as 5 years old. We enable our community to maintain and improve their health and wellbeing, stay in control of their caring role, and connect with others in a similar position. In addition, we work with the wider community to improve recognition and support for unpaid carers.

We are committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults, and expect all staff and volunteers to share this commitment. All applicants are subject to a satisfactory Disclosure and Barring Service check and at least two independent references.

We are dedicated to fostering a diverse and inclusive environment where everyone can thrive. We welcome applications from individuals of all backgrounds, experiences, and circumstances. At The Carers Centre, what matters most to us are your skills, passion, and potential!

As a recognised Disability Confident Committed Employer, we are dedicated to ensuring our recruitment processes are fair, inclusive, and accessible to everyone. If you require any reasonable adjustments, please contact us at: [e-mail].

Key responsibilities:

Strategy and Planning

• Work with the Deputy CEO to update the organisation’s Communications Strategy, keeping our audience needs at its core
• Develop a Content Plan to deliver the Communications Strategy
• Work with the Development Manager on planning successful fundraising campaigns

Brand Ownership

• Implement The Carers’ Centre brand guidelines across all communications platforms
• Champion the brand guidelines to staff and volunteers ensuring that communication to all stakeholders is consistent and of a high quality

Content Delivery

• Work with the Communications Officer to create regular print and digital content including our quarterly newsletter Caretime; e-communication; web articles; videos and social media content
• Where required, plan and deliver communications campaigns to deliver specific projects or goals. These could include our annual Carers Week campaign; campaigns to drive KPI’s for specific teams or fundraising/volunteer campaigns

Digital Development

• Manage the relationship with our digital support agency and Digital Wonderlab
• Where possible, identify opportunities to improve our current digital products
• Support the content requirements of new digital innovations. This could include products such as an online Emergency Plan interactive Carer Support Plan or a Chatbot

Analytics and Reporting

• Identify key KPI’s for the communications team
• Work with the Communications Officer to utilise analytics tools such as google analytics, heatmaps or other third-party tools to monitor performance against KPI’s
• Integrate insights from analytics to drive continuous improvement in The Carers’ Centre’s communications

Line Management

• Line manage our Communications Officer to support them in maximising their potential and effectiveness
• Provide guidance and clarity around priorities and goals, ensuring work plans are achieved

General

• Deliver against a workplan agreed with your line manager
• Adhere to the Carers’ Charter
• Support our sustainability goals by promoting environmentally friendly practices and helping to reduce our carbon footprint
• Work within The Carers’ Centre’s policy framework, uphold our charity values and behavioural competencies
• Proactively identify and adopt good practice with the Carers Trust network and wider voluntary sector
• Actively encourage our users to provide feedback
• Undertake any other duties required, in consultation with your line manager

Why join us?

• We want our employees to have more control over their work/life balance, which is why we offer flexible start and finish times, as well as the ability to enjoy our beautiful riverside office which comes with free parking, as well as being able to work from the comfort of your home
• With work/life balance in mind and the many caring roles we know people can experience, we make sure our policies work for families, carers and all employees
• By joining The Carers’ Centre, you will be part of strong and dedicated team, where collaboration and support is at the heart. We are all in this to make the world a little better
• As a small but powerful local charity, we rely on digital innovation. You will have access to a large suite of digital tools to support you to make the biggest impact in your role
• As well as all this, you will receive a 5% pension contribution, generous sickness pay, 25 days annual leave plus bank holidays and discounts through an employee discount scheme. In addition, you will also get an additional day of leave each year, for 5 years

To Apply:

To apply for this exciting opportunity, send your Application Form and Diversity Form to: [e-mail].

Location: Hybrid (Bath office and remote)

Safeguarding Statement:

We are committed to safeguarding and promoting the welfare of children. We follow safer recruitment practices and appointments are subject to an enhanced DBS check.

Website:

https://banescarerscentre.org.uk/about-us/join-the-team/

The Carers Centre, The Woodlands, Lower Bristol Road, Bath, BA2 9ES