Communications, Events & Development Marketing Specialist EMEA

Wyndham Hotels & Resorts EMEA; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading hospitality company in London is looking for an experienced professional to manage key industry events and enhance stakeholder engagement. This pivotal role involves strategic event planning and execution, maintaining positive franchise relations, and crafting compelling communications to strengthen brand presence. Candidates should possess strong organizational skills, a dynamic personality, and a background in hospitality management or marketing.

Qualifications

• Strong knowledge of digital marketing and public relations strategies.
• Ability to work in a fast-paced environment with multiple stakeholders.
• Experience in event planning and investor relations is a plus.

Responsibilities

• Oversee planning and execution of key industry events.
• Maximize ROI and brand impact through partnerships.
• Manage relationships with external agencies.

Skills

Exceptional communication

Social media savvy

Creative

External agency management

Detail-oriented

Relationship building

Organization & planning

Dynamic personality

Initiative-taking

Flexible

Education

Hospitality Management degree

Bachelors in Marketing

Tools

Adobe Creative Suite

Canva

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Role summary

The role requires a dynamic and experienced individual to work within his multifaceted role. It requires hands-on expertise in event management, stakeholder engagement, franchise communications, internal corporate communications, and content management. The role holder will play a pivotal role in elevating Wyndham's presence in the industry, strengthening partner and franchise relationships, and fostering a positive organizational culture.

Key duties & responsibilities:

• Oversee the planning, execution, and on-site management of key industry events such as IHIF, ITB, WTM, ATM, HICSA, AHC, R&R, and others.
• Work with regional Development teams to support industry conferences and development events, including stand design, collateral, advertising, and hospitality.
• Maximize ROI and brand impact through strategic management of partnerships like Questex, ensuring Wyndham is recognized as a leading industry player.
• Work closely with internal teams and external vendors to ensure seamless event delivery.
• Act as the primary contact and project lead for all events, coordinating roles across Communications, Marketing, and Development teams.
• Coordinate with Event Captains on logistics and execution.
• Be present at events to oversee execution, troubleshoot issues, and ensure smooth activation.
• Develop and execute pre- and post-event campaigns to generate leads, increase engagement, and amplify event impact.
• Promote Wyndham’s brand through sponsored content, native articles, and social media during major hotel investment events.
• Facilitate the planning, coordination, and execution of regional Executive Summits, managing all stakeholder involvement.
• Collaborate with internal teams and external suppliers for seamless summit delivery.
• Drive targeted messaging to enhance owner satisfaction and engagement during these events.
• Manage ongoing communication with franchise hotel partners, ensuring consistent messaging and updates.
• Develop content for newsletters (e.g., CheckIn), Wyndham Community, and other channels.
• Collaborate with Marketing and Central Operations to implement promotional campaigns and operational updates.
• Innovate new methods for effective franchise communication.
• Develop and maintain internal communication channels (e.g., newsletters, Microsoft Teams, Townhalls).
• Curate and distribute engaging content to foster a positive organizational culture.
• Collaborate with HR, leadership, and other departments to ensure consistent messaging aligned with company goals.
• Support broader corporate communications efforts on platforms like LinkedIn and global channels.
• Lead content creation across B2B social media, video, newsletters, websites, and thought leadership platforms.
• Ensure data accuracy and consistency across all content platforms.
• Manage relationships with external agencies, overseeing deliverables and budgets.
• Conduct sector competitive audits and monitor campaign performance, adjusting strategies as necessary.
• Develop and update all / any marketing collateral, presentations, pitch decks, brochures, and digital content that support development projects.
• Source innovative branding and merchandising ideas to strengthen Wyndham’s market presence.
• Collaborate with marketing and development teams to align messaging and initiatives with project milestones and stakeholder expectations
• Support special projects and initiatives as required, contributing to the broader strategic goals of Wyndham Hotels & Resorts.

The Person

Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham’s Count on Me! Service Culture to be Responsive, Respectful and Deliver a Great Experience. This will form the cornerstone of their approach as they carry out all tasks with the Count on Me! Building Blocks in mind: Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised.

Competencies

• Exceptional communication, written and verbal
• Social media savvy
• Creative
• External agency and budget management
• Eye for detail
• Relationship building
• Organization & planning
• Out-going and dynamic
• Initiative-taking and action-oriented
• Passionate about the hospitality industry
• Flexibility
• Collaboration
• Multi-tasking
• Entrepreneurial learning

Experience, Education & Certificates

• Strong knowledge of digital marketing, branding, and public relations strategies.
• Excellent written and verbal communication skills with the ability to craft compelling narratives.
• Knowledge of design platforms such as Adobe Creative Suite or Canva will be beneficial, but not necessarily.
• Ability to work in a fast-paced, dynamic environment with multiple stakeholders and deadlines.
• Experience in event planning and investor relations is a plus.
• Passion for hospitality, real estate development, and branding.
• Demonstrable relevant B2B marketing and events experience
• Hospitality Management or Marketing Bachelor degree or above (or studying towards)
• Excellent knowledge of Microsoft Word / Excel / PowerPoint
• Good knowledge of the hotel industry and real estate