Communications and Marketing Officer

Freelancingforgood; United Kingdom; Remote; GBP 26,000; Full time

Job summary

A charity organization is seeking a Communications and Marketing Officer to enhance its digital presence and engagement. The role involves creating compelling marketing campaigns, managing social media, and supporting media relations to promote the organization's mission. Ideal candidates will possess strong digital marketing skills, effective communication abilities, and at least one year of relevant experience in the charity sector.

Qualifications

• Minimum one year experience in communications and marketing within a charity setting.
• Excellent written and verbal communication skills across digital platforms.
• Experience using CRM systems and digital tools.

Responsibilities

• Develop and deliver engaging digital campaigns to grow social media presence.
• Plan and manage effective marketing campaigns, ensuring dynamic engagement.
• Manage media enquiries and support PR efforts.

Skills

Digital marketing

Social media management

Content creation

Excellent written communication

Data analysis

Tools

Hootsuite

Mailchimp

Google Analytics

Job description

Brake is looking for a Communications and Marketing Officer to join their team.

Overview:

• Full-time position: 36.25 hours per week
• Language: English
• Location: Remote (UK)
• Salary: £26,000 per year
• Applications closing: 31st July

Job Description

Brake is the national, acclaimed road safety charity which provides theNational Road Victim Service.

We’re looking for an energetic and creative communications and marketing officer to join the team at Brake, delivering compelling digital marketing and comms campaigns that generate headlines, grow our audience, drive consistent and meaningful engagement, and generate income.

Working at the heart of a small and busy communications team, you will play an instrumental role in shaping and enhancing our digital presence.

With strong digital marketing skills and a desire to make a difference, you will nurture Brake’s social media channels – interacting with our audiences and creating eye-catching and engaging content that raises awareness of the difference we make and encourages people to support our work.

You will also support on PR and media work, supporting the team to promote Brake’s work via media outlets and manage our media database. You’ll respond to media enquiries and arrange interviews for our campaigns team, helping secure coverage that supports our strategic objectives and leads to meaningful engagement.

You will have at least one year of experience working in digital marketing, ideally within the UK charity sector. You will also have great organisational skills, a genuine desire to make a difference and the ability to multi-task in a fast-paced environment.

Responsibilities

• Work with the communications manager and key internal contacts to develop and deliver a programme of engaging digital campaigns to grow our social media presence and strengthen and amplify Brake’s profile, reach and influence.
• Plan and deliver effective marketing campaigns to drive involvement, ensure consistent and dynamic engagement, and generate income, managing content schedules and working to agreed targets.
• Use digital tools and automations to manage and optimise the delivery of communications campaigns across multiple channels.
• Assist with audience segmentation and analysis to refine communication and marketing campaigns.
• Contribute to internal analysis and reporting on progress towards key objectives and targets for audience engagement and conversion.
• Manage media enquiries and arrange interviews as appropriate.
• Ensure media databases are kept up to date and use them to distribute regular press releases.
• Report on media activity to the wider team and external stakeholders.

Role Requirements

We are looking for candidates with:

• Minimum one year experience working in a communications and marketing role within a charity setting, or equivalent, with a proven track record of driving audience growth and engagement.
• Excellent written and verbal communication skills, with experience creating content for varied audiences across different digital platforms.
• Good organisational skills with the ability to manage a varied workload, working on multiple projects.
• Ability to work both independently and in a team, with a positive, problem-solving approach.
• Comfortable using CRM systems and digital tools (e.g. Hootsuite, Mailchimp, Donorfy)
• Experience using analytics tools (Google Analytics, social platform insights)
• Strong attention to detail, especially in writing and data entry.
• Good knowledge of GDPR compliance and data protection best practice.

How to apply?

If you are seeking out a new challenge and think you have the skills, passion, and commitment that we are looking for, we would be interested in hearing from you.

Submit your CV and a covering letter which clearly demonstrate you have what it takes to perform this challenging and rewarding role [e-mail].

We want to get to know you and we welcome cover letters in alternative formats, for example you could send a short video cover letter instead of a traditional written one.