Comms Planning Director

Salt; London; Hybrid; GBP 200,000 +; Full time

Job summary

A strategic media agency in London is seeking an experienced Comms Planning Director to lead an innovative team. The role requires over 8 years in marketing and a strong grasp of media and creative strategies. You will develop and define the Comms Planning offering, ensuring alignment from audience insight to execution while working in a hybrid environment.

Qualifications

• Minimum of 8 years' experience in marketing, comms, or brand strategy from an agency background.
• Experience leading teams and developing strategic processes.
• Ability to influence and educate clients.

Responsibilities

• Own and define the Comms Planning offering.
• Act as the strategic connector between media and creative.
• Develop scalable planning frameworks.

Skills

Client leadership skills

Strategic storytelling

Collaboration

Understanding of media and creative

Social-native mindset

Job description

Job Title: Comms Planning Director

Location: Hybrid (3-days per week in London office)

Salary: Circa £80K plus bonus

Role:

I am partnering with a fast-moving, strategic media agency at the crossroads of creative, data, and social. They are looking for a visionary Comms Planning Director to lead the charge. My client has a global network and a Powerhouse performance marketing team that brings social-first creative brilliance, and they are on a mission to redefine how brands connect with audiences. This hire will establish and lead this new discipline, bridging media, creative, and audience insight into one strategy that delivers clarity and cohesion.

Responsibilities:

• Own and define the Comms Planning offering - team, tools, and processes.
• Act as the strategic connector between media and creative with a social-first mindset, and ensure campaigns are aligned from audience insight to execution.
• Develop scalable planning frameworks and learning loops with analytics team.
• Represent this business as a thought leader in pitches, conferences, and the wider industry.
• Lead and contribute to the growth of the Comms Planning and Social Analytics team.
• Work on a Comms Planning product and evolve the brand's offering.

Requirements:

• Minimum of 8 years' experience in marketing, comms, or brand strategy, preferably from an AGENCY background.
• Proven experience leading teams, developing strategic processes, and collaborating cross-functionally.
• Strong client leadership skills - you know how to influence, challenge, and educate.
• Someone who understands and thrives at the intersection of media, creative, and data.
• Strategic storytelling that simplifies complexity and turns insight into action.
• A social-native mindset, you understand how to make social media work harder as part of a full-funnel.

*Rates depend on experience and client requirements