Comms Planning Director

Croud; Greater London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

An innovative digital marketing agency is seeking a Comms Planning Director to shape a new strategic discipline. This role focuses on integrating media, data, and creative strategies, especially in social media, to enhance brand presence. The ideal candidate will have extensive experience in comms and media strategy, demonstrating strong leadership skills and a collaborative approach. Join a forward-thinking company that values diversity and fosters a culture of continuous learning and development. This is a unique opportunity to make a significant impact in a dynamic environment.

Benefits

Hybrid working model

Health benefits

Pension

Learning platforms

Social events

Sabbaticals

Incentives

Comprehensive benefits package

Qualifications

• 8+ years in comms, media, or channel strategy within an agency.
• Proven experience in building and scaling strategic teams.

Responsibilities

• Establish and lead a new strategic discipline integrating media and creative.
• Create scalable Comms Planning frameworks and lead planning teams.

Skills

Comms Strategy

Media Integration

Data Analysis

Client Leadership

Team Building

Social Media Strategy

Job description

Join to apply for the Comms Planning Director role at Croud

Build the Future of Strategic Media at the Crossroads of Creative, Data & Social – Lead Comms Planning at Croud and Bridge the Gap Between Media and Creative!

ROLE OVERVIEW

Croud is a global, full-service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the evolving marketing landscape. Recognized as a Sunday Times Best Place to Work for the second consecutive year and named Performance Marketing Employer of the Year by PMW, we operate as a network of Intelligent, Creative Specialists, delivering superior brand outcomes.

Our culture emphasizes strategic thinking, innovation, collaboration, continuous learning, and mutual support. We are purpose-driven, dedicated to making a positive impact on our people, communities, and the planet.

ROLE OBJECTIVE

We seek a Comms Planning Director to establish and lead a new strategic discipline that integrates media, data, and creative, with a focus on social. Your role will involve shaping brand presence, demonstrating this approach to clients, and bridging Croud (media) with Born Social (creative).

RESPONSIBILITIES

1. Establishing the Comms Planning Discipline
   • Define the scope of Comms Planning at Croud—focusing on audience insights, channel strategies, and creative opportunities. Build the team, select tools, and embed it into our core services.
   • Represent Comms Planning to clients, leading strategic output on key accounts where media and creative collaborate effectively.
2. Connecting Media and Creative
   • Serve as the strategic link between Croud and Born Social, advocating for social as a primary channel and ensuring integrated campaigns across the funnel.
3. Product & Process Development
   • Create scalable Comms Planning frameworks, collaborating with Social Analytics to incorporate learning loops and evolve our offerings.
   • Lead the planning and analytics teams, fostering a high-performing environment for social-first strategies.
4. Thought Leadership & Reputation Building
   • Position Croud as a leader in Comms Planning through industry representation, case studies, and awards in partnership with Born Social.

PERSON SPECIFICATION

1. Experience: 8+ years in comms, media, or channel strategy within an agency environment, with ability to integrate insights, platform thinking, and creative strategy.
2. Strategic Storytelling: Clear perspective on brand presence across media, especially social, with ability to simplify and translate strategy into action.
3. Creative & Media Connection: Skilled at aligning messaging, formats, and placements for results.
4. Team Building: Proven experience in building and scaling strategic teams, developing products and processes.
5. Data-Driven: Confident working with data and analysts to refine strategies and improve outcomes.
6. Client Leadership: Experienced in engaging with senior clients, influencing and educating to embed strategy as a trusted advisor.
7. Social-Native: Deep understanding of social media’s role in modern communication and full-funnel planning.
8. Collaborative: Cross-functional and cross-departmental working style, with a focus on big-picture thinking and tangible results.

COMPANY BENEFITS

Croud offers a hybrid working model with at least 3 days in our London office and the rest from home. We are committed to staff development, with opportunities for progression, regular reviews, and a comprehensive benefits package including holidays, incentives, sabbaticals, health benefits, pension, learning platforms, recognition programs, and social events.

Standard hours are 9:00 am to 5:30 pm with flexibility upon agreement. We are an equal opportunity employer, valuing diversity and merit-based assessment.

OUR VALUES

Our vision is about unlocking potential through an inclusive culture that fosters collaboration, futurism, generosity, integrity, and purpose. The ideal candidate will embody and demonstrate these values in their work and interactions.

Additional Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Management and Marketing
• Industries: Advertising Services