Commercial Planning & Insights Analyst

VetPlus; Lytham St Annes; On-site; GBP 28,000 - 36,000; Full time

Job summary

VetPlus, based in Preston/Blackpool, is seeking a Commercial Executive to support the local delivery of the commercial strategy within a subsidiary market. You will act as the local representative of the Commercial Director, driving initiatives, supporting sales teams, and delivering market insights.

This early-career role offers development in commercial management, marketing, or business operations within a global organisation, with strong emphasis on data analysis, reporting and stakeholder

Qualifications

• Degree-level education in Business, Economics, Marketing, Commercial Management or related field.
• Strong analytical and numerical skills.
• Confidence interpreting sales, customer and market data.
• Excellent organisational skills with ability to manage multiple priorities.
• Strong communication and interpersonal skills.
• Ability to speak and write fluent English and local language.

Responsibilities

• Support the implementation of the Annual Business Plan within the local market.
• Monitor progress against agreed objectives and provide regular performance updates.
• Identify risks, opportunities and areas for improvement.
• Work closely with local stakeholders to ensure commercial priorities are delivered on time.
• Administer the VetPlus Partnership Programme within your local market.
• Maintain accurate records and monitor programme performance.
• Gather customer and sales team feedback to support programme development.
• Provide regular reporting and market insight to Head Office.
• Maintain and update competitor analysis for key products and markets.
• Monitor competitor activity, pricing, positioning and promotional campaigns.
• Collect market intelligence and provide insights to support commercial decision-making.
• Identify emerging opportunities and potential threats within the marketplace.
• Coordinate local participation in commercial training initiatives.
• Identify training needs and provide feedback to central teams.
• Support the use of approved sales enablement tools and commercial resources.
• Share customer feedback and market insights to enhance training effectiveness.
• Produce regular sales and performance reports.
• Analyse customer, market and sales data to identify trends and opportunities.
• Present clear, actionable recommendations to support business growth.
• Support new product development and launch activities by providing local market insights.
• Assist with competitor benchmarking and opportunity assessments.
• Coordinate local requirements for product launches.
• Gather and report post-launch feedback.
• Monitor campaign effectiveness, lead generation and customer engagement.
• Provide regular market feedback to improve future campaigns and activity.
• Work closely with sales, marketing and technical teams to maximise results.
• Manage the administration of customer loyalty programmes.
• Ensure accurate record keeping and fulfilment processes.
• Support customer communications and engagement activities.
• Maintain customer data in line with company policies and data protection requirements.
• Coordinate and support local Lunch and Learn events and educational initiatives.
• Ensure attendee records and event administration are completed accurately.
• Manage certification processes where required.
• Provide post-event feedback and reporting.

Skills

Strong analytical & numerical skills

Great communication & interpersonal

Excellent organisational skills

Fluent English & local language

Education

Degree-level education in Business / Economics / Marketing

Job description

VetPlus, based in Preston/Blackpool, is seeking a Commercial Executive to support the local delivery of the commercial strategy within a subsidiary market. You will act as the local representative of the Commercial Director, driving initiatives, supporting sales teams, and delivering market insights.

This early-career role offers development in commercial management, marketing, or business operations within a global organisation, with strong emphasis on data analysis, reporting and stakeholder