Commercial Marketing Manager (FMCG)

Hunter Savage; Belfast; On-site; GBP 50,000 - 72,000; Full time

Job summary

A leading FMCG company in Belfast is looking for a Commercial Marketing Manager to drive brand strategy and execution. In this pivotal role, you will lead brand development, manage significant marketing budgets, and collaborate with creative agencies. The position requires a strategic thinker with a strong background in commercial marketing, ideal for someone looking to make a substantial impact in a dynamic team.

Qualifications

• 5+ years of commercial or trade marketing experience in FMCG or retail.
• Strong strategic mindset, with proven experience in brand management.
• Excellent communication skills with experience in cross-functional teams.

Responsibilities

• Lead the development of brand portfolio and oversee marketing strategy.
• Manage marketing budgets aligned with optimal ROI.
• Deliver TTL marketing campaigns across various channels.

Skills

Creative thinking

Analytical skills

Communication

Relationship management

Data analysis

Education

Degree in Marketing

Degree in Business

Tools

Excel

PowerPoint

CRM tools

Digital platforms

Job description

Job Title: Commercial Marketing Manager

We are hiring for our client, a dynamic and rapidly growing FMCG company based in Belfast, who are seeking a Commercial Marketing Manager to lead and shape the future of their brand portfolio. This is a unique opportunity to join a passionate and ambitious team, where you’ll be at the forefront of marketing strategy, brand development, and commercial execution. This role offers significant autonomy, ownership of key brand portfolios, and the chance to work with some of the most exciting names in the sector.

Top 3 Things to Know About this Job:

1. Senior strategic role with ownership of brand portfolios
2. Full-time, Belfast-based with scope to influence key commercial decisions
3. Work with innovative FMCG brands in a fast-moving, collaborative environment

The Role:

• Lead development of the brand portfolio, overseeing brand architecture, NPD, and consumer-led marketing strategy.
• Collaborate with creative agencies to deliver standout branding, packaging, and campaign execution.
• Act as the key contact for Principal agency brands, managing communication and strategic alignment.
• Deliver TTL marketing campaigns across trade, digital, shopper, print, and experiential.
• Analyse brand and product performance at SKU and customer level, identifying gaps and opportunities.
• Support sales teams with compelling brand plans, activation strategies and customer presentations.
• Manage marketing budgets and ensure optimal spend aligned with ROI.
• Align internal teams to marketing strategies through clear communication and performance updates.

The Person:

• 5+ years of commercial or trade marketing experience, within FMCG, consumer goods, or retail.
• Strategic mindset with strong creative and analytical capabilities.
• Excellent communication and relationship management skills.
• Proficient in data analysis, campaign reporting, and marketing tools (Excel, PowerPoint, CRM, digital platforms).
• Proven experience in brand management, product launches, and cross-functional collaboration.
• Degree in Marketing, Business, or related field preferred (or equivalent practical experience).

For further information, and to apply for this Commercial Marketing Manager role, please contact Ryan McMahon in confidence. Visit our website for a full list of Sales & Marketing opportunities.