Commercial Marketing Manager

SCHOLASTIC; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading publishing company in London seeks a Marketing Manager to enhance engagement with schools and parents. The role involves delivering ambitious commercial goals through innovative campaigns across various platforms. Ideal candidates are data-driven marketers with a track record of successful multi-channel marketing. This position offers growth opportunities in a flexible hybrid working environment.

Benefits

Flexible working hours

Opportunity for creative impact

Inclusive environment

Qualifications

• Proven experience in building campaigns that convert.
• Strong copywriting skills across various formats.
• Experience with B2B and B2C marketing.

Responsibilities

• Own and exceed revenue targets for B2B and B2C.
• Create compelling marketing copy.
• Develop and test impactful campaigns.

Skills

Commercial insight

Multi-channel campaign building

Copywriting

Data-driven decision making

Creativity

Job description

WANTED: Marketing Manager to Shape the Future of Reading for Pleasure

We have an exciting opening for a commercially sharp marketer who can turn insights into revenue and parents into passionate customers.

The person we’re looking for can do more than just ‘run campaigns. We need someone who can drive growth, hit ambitious targets, and own the end-to-end strategy for how we engage with schools, teachers, parents, and kids in a very competitive market.

With the National Year of Reading arriving in 2026, this is an opportunity to make a real difference with your ideas, energy, and commercial creativity.

What You’ll Do:

• Deliver ambitious commercial goals: Own and beat revenue targets across both B2B (schools) and B2C (direct-to-parent spend).
• Create copy that sells:From sharp social short form to persuasive long form, your words will grab attention and turn it into action.
• Demonstrate channel mastery: Create, test and scale high impact campaigns aimed at parents and teachers across TikTok, Instagram and whatever comes next.
• Influence and impact our market: Tailor messages that resonate with teachers one moment and parents the next.
• Innovate constantly: Testing, tweaking, breaking rules and discovering new ways to stand out.

Who You Are?

• An exceptional marketer who can balance creativity with bags of commercial curiosity.
• Data driven – you’ll thrive on using commercial insight to help you smash revenue targets.
• Proven experience building multi-channel campaigns that convert, especially across TikTok, Instagram and paid digital.
• A copywriting chameleon – capable of persuasive storytelling, commercial messaging, and scroll-stopping creative.
• Someone who understands both B2B (schools) and B2C (parents) and knows how to grab their attention.
• Fearless at trying new ideas – comfortable with testing bold concepts and finding unexpected ways to cut through the noise and drive growth.

Why Join Us?

• Do something that matters: Be part of a mission to challenge and change the way children value and engage with reading.
• Join a fast-moving and ambitious team that values creativity and commercial impact in equal measure.
• Own a role where your ideas don’t just stay on PowerPoint slides – they become campaigns that make a difference to communities and deliver revenue goals.
• Room to grow in a fast-moving, flexible hybrid working role, with an expectation to work out of the company’s central London office on the banks of the Thames, at least two days per week.

Ready to Test Out Your Boldest Ideas?

To apply, please send your CV with a covering letter.

We are an inclusive organisation and recognise the need for change and a more equal society. We welcome applications from any background and characteristic.