Commercial Marketing Manager

Villa Park; Birmingham; On-site; GBP 30,000 - 55,000; Full time

Job summary

A leading sports club in Birmingham seeks a Commercial Marketing Manager to lead integrated marketing campaigns and drive commercial initiatives as the club approaches its 150th anniversary. The ideal candidate will possess solid experience in B2B and B2C strategies, enhancing the club's brand presence and delivering impactful marketing solutions across various platforms.

Qualifications

• Demonstrable experience in similar product marketing roles.
• Ability to create and manage integrated marketing campaigns.
• Strong verbal communication skills and attention to detail.

Responsibilities

• End-to-end management of integrated marketing campaigns.
• Measure, analyze, and report on campaign performance.
• Work on marketing initiatives for the club's 150th anniversary.

Skills

B2B campaign strategies

B2C campaign strategies

Project management

Communication

Analytical skills

Education

Experience in product marketing

Job description

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Commercial Marketing Manager, Birmingham

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Client:

Location:

Birmingham, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

98c7d4a6ae1b

Job Views:

6

Posted:

02.06.2025

Expiry Date:

17.07.2025

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Job Description:

Department: Marketing

Hours of Work: 35 hours per week (This may include some matchday working, evenings and weekends, and other stadium events)

Contract Type: Permanent

Closing Date: Sunday 1 September 2024

1. The Department

The Marketing department plays a central role in a variety of exciting and important projects at the club, working collaboratively with multiple departments on a daily basis to help achieve shared goals.

In recent months the team have created and rolled out the new club crest and brand, launched the club’s first ever Adidas kit and activated in Times Square, New York, during the club’s pre-season tour to the USA. No day is the same, with each one posing a new challenge to solve.

For the club to continue to make progress on the pitch the commercial department must also take strides off the pitch, and therefore the marketing department are seeking to expand the team with a Commercial Marketing Manager to help drive forward several key commercial pillars for the club.

2. The Role

As the Club embarks on its first UEFA Champions League campaign and enters into its 150th anniversary year, the marketing department is looking for a passionate and skilled Commercial Marketing Manager to help drive the Club forward in this exciting time. You will play a key role in helping to realise the potential of some exciting changes that the club is undergoing.

You will be responsible for end-to-end management of fully integrated marketing campaigns for all club commercial products and services such as (but not limited to) Hospitality/Premium, Ticketing, Retail, Memberships, non-matchday events & tours

You will be the gatekeeper to the annual marketing campaign calendar, ensuring all campaigns are communicated through the business and delivered on brand across all touchpoints, and measure, analyse and report on all campaign performances across the Club. You will also play a central role in the creation and delivery of key activations/campaigns to celebrate the club’s 150th anniversary year.

For further information about the Role, please see the

3. The Person

The ideal candidate will have demonstrable experience working in a similar product marketing role, who will be a passionate self-starter who will demonstrate ownership of projects to ensure targets are achieved. You will also have experience in maximizing B2B & High-Net worth B2C campaign strategies.

You will have the ability to create, manage, and deliver integrated marketing campaigns utilising a full range of marketing tools and channels and understand digital/social best practice, marketing insight, CRM, brand, and the broader resources within the marketing department to ensure full functionality of capabilities are realised in respect of every campaign.

You will work individually and as part of a team, whilst building relationships at all levels of the business, and have exceptional verbal communication skills which are clear, concise, and accurate to internal/external stake holders. You must also have the ability to work well under pressure and to meet deadlines and multitask on multiple projects and priorities appropriately. You will also be creative with a keen eye for attention to detail with strong analytical/research skills.

The role will require you to work flexible hours as the Club requires, this may include some matchday working evenings and weekends, and other stadium events.

As part of your application, please ensure you upload your CV and Cover Letter

Right to Close Vacancy Posting Early

The Club reserves the right to close any advertised vacancies earlier than the advertised closing date if sufficient applications have been received.

Equality Statement

Aston Villa Football Club celebrates the diversity of its Club and embrace equal opportunities for all. We are proud to be a Disability Confident employer and fully support The FAs Football Leadership Diversity Code.

We welcome applications from all candidates regardless of age, race, disability, gender reassignment, pregnancy and maternity, sexual orientation, marriage and civil partnership, sex and religion or belief.

Safeguarding Statement

Aston Villa Football Club is fully committed to safeguarding children and adults at risk across our Club. As such, we adhere to Safer Recruitment processes and for some roles a satisfactory enhanced disclosure via the Disclosure & Barring Service may be required prior to starting in a role at the Club.