Commercial Marketing Lead – Transport Growth

We Manage Jobs(WMJobs); Birmingham; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Local Government Pension Scheme

28 days annual leave

EV car benefit scheme

Healthcare plans

Cycle to work scheme

Volunteer days

Job summary

WMCA is seeking a commercially driven Strategic Communications Manager to create and deliver an integrated marketing strategy for the West Midlands bus network transformation. You will lead cross-functional teams and agency partners to deliver campaigns that drive patronage, revenue and loyalty.

This is a brand-new 2-year fixed-term role requiring a track record of growing sales and usage through customer-centric marketing, with a strong emphasis on data-driven decision making and cross-channel

Qualifications

• Experience developing commercial marketing strategies that drive acquisition and revenue growth.
• Experience delivering large integrated campaigns across offline and digital channels.
• Proven ability to measure marketing ROI via data-driven decisions.
• Experience managing significant marketing budgets.
• Experience leading high-performing marketing teams and agencies.

Responsibilities

• Define the digital customer journey across touchpoints.
• Lead annual marketing plans based on insights, analysis and commercial opportunities.
• Develop lifecycle marketing using CRM, personalisation and digital channels.
• Provide strategic marketing advice across programmes and directorates.
• Lead and develop a multidisciplinary marketing and digital team.
• Develop capability in paid media, SEO, CRM, content, analytics and campaigns.

Skills

Commercial marketing strategy

Campaign management

ROI measurement

Budget management

Team leadership

Agency management

Education

Marketing/Communications degree

Job description

WMCA is seeking a commercially driven Strategic Communications Manager to create and deliver an integrated marketing strategy for the West Midlands bus network transformation. You will lead cross-functional teams and agency partners to deliver campaigns that drive patronage, revenue and loyalty.

This is a brand-new 2-year fixed-term role requiring a track record of growing sales and usage through customer-centric marketing, with a strong emphasis on data-driven decision making and cross-channel