Commercial Manager, Commercial Director - £65K-£75K

Smile Digital; Islington; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

A leading marketing agency in London is looking for a Commercial Director to drive growth and manage client relationships. The ideal candidate has extensive experience in a commercial and sales role within marketing, and can inspire teams while managing financial performance. This hybrid role offers a salary between £65k-£75k and a chance to shape the agency's future.

Qualifications

• Proven experience in a commercial and sales leadership role within a marketing or communications agency.
• Experience in selling value-driven marketing solutions, preferably in regulated industries.
• Ability to lead and motivate sales teams effectively.

Responsibilities

• Oversee all commercial activities and identify new revenue streams.
• Develop and execute growth strategies for the agency.
• Inspire the sales team for client acquisition and retention.
• Manage financial performance and commercial KPIs.

Skills

Commercial acumen

Sales leadership

Strategic thinking

Client relationship management

Job description

Overview

Commercial Manager / Commercial Director £65k-£75k
London (Hybrid 2 days per week) Marketing Agency (Fintech, Finance and Investment, Sector Specialists)

An award winning marketing agency, renowned for helping brands in business, fintech and investments, cut through complexity with sharp tone of voice, precision messaging, and audience first strategies, is looking for a Commercial Director (or experienced Commercial Manager ready to step up) to drive their next stage of growth.

This is a senior leadership position where commercial acumen meets creative flair. The agency\'s clients turn to them for communications that resonate with highly discerning audiences, and they now need a commercially minded leader to ensure this translates into sustainable revenue growth and long term success.

Responsibilities

• Owning all things commercial - from identifying and developing new revenue streams, to refining account servicing models and leading new business operations.
• Shape and execute growth strategies, ensuring the agency capitalises on market opportunities within fintech, investment, and insurance.
• Oversee and inspire the sales team, ensuring a structured approach to client acquisition, conversion, and retention.
• Lead market research initiatives, keeping the agency ahead of trends and competitor activity.
• Develop and nurture client relationships, ensuring commercial partnerships remain profitable, strategic, and long term.
• Take charge of financial performance, tracking commercial KPIs, revenue forecasting, and margin management.
• Collaborate with senior leadership, aligning commercial strategy with creative and operational teams to deliver measurable outcomes.

Qualifications

• Experienced in a commercial and sales leadership role within a marketing/creative/communications agency.
• Skilled at selling value driven marketing solutions, ideally to B2B clients in regulated industries (finance, insurance, fintech).
• Adept at leading and motivating sales and new business teams, setting clear targets and ensuring consistent delivery.
• Strong in strategic thinking and hands on execution, equally comfortable designing growth strategies and rolling up sleeves to win key accounts.
• Confident with numbers and narratives, able to present financial performance and growth plans as compelling stories to both internal and external stakeholders.

The Opportunity

The agency specialise in finding the right tone of voice, crafting tailored communications, and building trust with audiences who expect clarity, credibility, and authority. This is your chance to play a pivotal role in shaping the agency\'s future, directly influencing its market presence and commercial trajectory.

Client is ready to interview - apply now for immediate consideration