Commercial Finance Manager

The British American Tobacco Group; Chiswick; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global multi-category business is seeking a Commercial Finance Manager in Chiswick. This role entails acting as a strategic partner to the Marketing team, implementing effective resource allocation, and driving insights to support business objectives. Candidates should have a solid commercial mindset and experience in providing financial insights related to marketing strategies.

Benefits

Market leading annual performance bonus

Diverse health plans

Flexible holiday plan

Qualifications

• Strong understanding of functions within an FMCG company.
• Proven ability on marketing strategies impact.
• Hands-on, proactive approach to drive results.

Responsibilities

• Lead implementation of Marketing Spend Effectiveness.
• Define relevant KPIs for marketing campaigns.
• Ensure data readiness for MSE implementation.

Skills

Commercial mindset

Knowledge of marketing principles

Financial insights for marketing

KPI analysis experience

Stakeholder management

Job description

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco UK has an exciting opportunity for a Commercial Finance Manager in London, Chiswick

As a Commercial Finance Manager, you’ll act as a strategic partner to the Marketing team, providing proactive commercial insights and transparency to drive effective resource allocation across the value chain. Bridging Finance and Marketing, you lead the implementation of Marketing Spend Effectiveness across Western Europe to ensure optimal investment use and drive consumer acquisition.

Your key responsibilities will include:

• Ensuring data readiness for MSE implementation in Western Europe, including data availability, mapping, acquisition, enrichment, validation, and compatibility.
• Identifying and integrating key internal (promotions, NPIs, pricing) and external (macro trends, competitors) performance drivers.
• Localizing the Global MSE model to fit the Western Europe market and aligning it with business objectives.
• Defining relevant KPIs for each marketing touchpoint and campaign.
• Leading analysis of model-generated insights with key stakeholders and driving effective communication of results to senior management.
• Ensuring regular updates to the MSE model and ongoing KPI tracking.
• Driving the integration of MSE into business-as-usual resource allocation processes.
• Ensuring full organizational buy-in and adoption of the MSE methodology.

What are we looking for?

• Strong commercial mindset with a solid understanding of all functions within an FMCG company.
• In-depth knowledge of marketing principles, strategy, and market dynamics.
• Proven ability to provide financial insights on the impact of marketing strategies.
• Experience in setting, monitoring, and analyzing financial and marketing KPIs, ideally with a focus on digital channels.
• Familiarity with company-wide planning processes.
• Hands-on, proactive approach with the ability to drive results independently.
• Excellent stakeholder management and communication skills, able to work with all levels internally and externally.
• Ability to manage pressure and adapt in a fast-changing environment.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.

If you require any reasonable adjustments or accommodations to help yo