Commercial Finance Analyst

Lebara Media Services Private Ltd; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading telecommunications company in London is looking for a Financial Analyst to support the Travel eSIM business. The role involves financial analysis, budgeting, and providing insights for effective decision-making. Candidates should have advanced Excel skills and strong analytical abilities. This position offers competitive salary and benefits.

Benefits

A competitive salary

Benefits to support mental, physical, financial, and social wellbeing

Qualifications

• Advanced proficiency in Microsoft Excel, including complex formulas and modelling skills.
• Excellent reporting and presentation skills, able to communicate financial information clearly.
• Exposure to planning cycles, strong analytical abilities.

Responsibilities

• Support financial analysis during MVP phase of Travel eSIM.
• Develop monthly budgets and ensure clarity in month-end actuals.
• Calculate quarterly CLTV metrics for actionable commercial insights.

Skills

Advanced proficiency in Microsoft Excel

Excellent reporting and presentation skills

Strong analytical and problem-solving abilities

Tools

ERP and financial systems

Job description

Our Business
Lebara is a telecommunications company providing services using the mobile virtual network operator (MVNO) business model to customers in the United Kingdom, Germany, Netherlands, France and Denmark. Additionally, Lebara has license agreements for the use of the brand in further four global markets Spain, Switzerland, Saudi Arabia and Australia with Nigeria launching soon.

Lebara was founded in 2001 with the intent to bring something new to the telecoms industry. Created by three entrepreneurs who migrated to Europe from Sri Lanka, the company name was formed from a combination of the founders' surnames, and Lebara quickly became one of the fastest-growing MVNOs in Europe.

Lebara became private equity owned in 2017 and our current owners Waterland acquired the business in Nov 2024. Lebara is a business on a transformation journey which has and continues to achieve results and under our new ownership the business is moving from a consolidation phase to a growth phase.

Lebara's business has evolved based on its customers' needs, from providing international calls to the migrant community, to becoming a significant value challenger within the wider telecoms category. Lebara offers prepaid and SIM-only mobile tariffs, and in 2017, Lebara launched its first postpaid monthly contract SIMs in the Netherlands. Lebara operates under the Full MVNO model in France and Germany and Light MVNO model in its other markets with the UK and the Netherlands preparing to move to full MVNO.

Lebara's purpose is to consistently provide customers with a better value alternative to the established category players. Lebara supports its 4.7 million customers with a reliable network offering and exceptional customer service (Trustpilot average of 4.6 across the main 5 markets), at an affordable price, all of which makes Lebara the smarter way to connect.

Role Summary
This role is a key part of the Group Commercial Finance team, providing support across two primary areas: the emerging Travel eSIM business opportunity and the established Group Commercial team.

The Travel eSIM business represents a new and strategic venture. This role will contribute to the successful global launch, continuous development, and integration of new processes and controls to ensure ongoing success.

The Group Commercial team, established several years ago, is dedicated to supporting, challenging, and enabling local Lebara country teams to enhance and deliver trading performance. As Lebara embarks on a new phase of growth under new ownership, the Commercial team is poised for an exciting period of transformation.

The Group Commercial Finance team remains lean, effectively leveraging expertise from the Commercial Data and Analytics team, Group Finance, and local in-country finance teams.

Responsibilities
Travel eSIM opportunity
Financial Analysis:
1. Support test and learn financial analysis during MVP and scale up phase.
2. Provide end-to-end financial support for the successful launch and scaling of the new Travel eSIM business, including tracking actuals vs business plan, monitoring acquisition costs and repeat purchase metric.
3. Evaluate customer unit economics across different personas and ensure key stakeholders understand implications vs business plan.

Budgeting & Cost Control:
1. Develop robust monthly budgets and reforecasts as business starts to scale up.
2. Ensure month end actuals are clearly understood and actions in place to improve business performance.
3. Work with Group Financial Control team to embed robust month end controls and appropriate controls.
4. Assist with monthly revenue recognition calculation.
5. Ensure relevant compliance teams (tax and legal) have required information so Lebara remains fully compliant.

Group Commercial
Marketing Spend & ROI
1. Track monthly marketing spend vs plan and evolve marketing KPIs to better assess channel efficiency, cost per acquisition, and campaign performance
2. Support new Marketing Approval Framework reviews.

Customer profitability
1. Calculate and report quarterly CLTV metrics, continuously refining the methodology to deliver deeper, actionable commercial insights that deliver incremental profit and revenue.

2. Partner with the central data team to leverage new data points (e.g., promotional activity, customer journeys) and ensure these are integrated into financial analysis for both Group and Country teams.
Stakeholder support
3. Provide ad hoc strategic and financial analysis to senior stakeholders, including the Group Commercial Finance Director, Group CCO, and Managing Director of the Travel eSIM business.

Person SpecificationESSENTIAL:
1.Advanced proficiency in Microsoft Excel, including complex formulas, pivot tables, scenario analysis and modelling skills.
2. Excellent reporting and presentation skills, with the ability to communicate financial information clearly to non-finance stakeholders.
3. Exposure to planning cycles, bottom up and top down forecasting.
4. Strong analytical and problem-solving abilities to identify trends and provide commercial recommendations.

DESIRABLE:
1. Familiarity with ERP and financial systems, month end close process.
2. Experience with customer analytics, including lifetime value calculation and segmentation
3. Strong interpersonal skills to influence and engage senior leadership and stakeholders.
4. Understanding of telecom products and unit economics.

• A competitive salary, and benefits to support your mental, physical, financial, and social wellbeing
• A competitive salary, and benefits to support your mental, physical, financial, and social wellbeing