Commercial Executive GTR Europe and Nordics

InterBev; Airdrie; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the beverages industry seeks a Commercial Executive for GTR Europe and Nordics in Airdrie. The role involves driving sales in travel retail locations by developing marketing strategies and building partner relationships. Ideal candidates will have a strong background in business, communication skills, and experience in travel retail logistics.

Qualifications

• Expérience en vente au détail de voyage, de préférence avec des marques haut de gamme.
• Capacité à travailler dans un environnement compétitif axé sur les résultats.
• Permis de conduire complet et propre.

Responsibilities

• Drive sales and revenue in designated travel retail locations.
• Develop sales and marketing strategies, identify business opportunities.
• Build relationships with key travel retail partners.

Skills

Interpersonal skills

Communication skills

Negotiation skills

Presentation skills

Detail-oriented

Education

Degree in a business-related field

HND/HNC or equivalent

Tools

Microsoft Office

Job description

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Commercial Executive GTR Europe and Nordics, Airdrie

Client: InterBev

Location: Airdrie, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: d7ae2eec9fb4

Job Views: 90

Posted: 24.06.2025

Expiry Date: 08.08.2025

Job Description:

Job Responsibilities

• Drive sales and revenue in designated travel retail locations, including airports, cruise ships, border stores, and other duty-free outlets.
• Develop and execute sales and marketing strategies, identify new business opportunities, and expand brand distribution in travel retail channels.
• Build and maintain strong relationships with key travel retail partners, including airport retail managers, duty-free operators, and distributors.
• Conduct regular visits to key accounts to ensure product availability, visibility, and merchandising standards.
• Manage trade marketing budgets, including TD&C, promotions, and activations, in liaison with the Channel Marketing team.
• Promote products to travel retail customers through engaging brand experiences, tastings, promotions, and events.
• Ensure all point-of-sale materials and branding adhere to company standards.
• Recruit and supervise brand ambassadors and event promoters, including sales target allocation, merchandising, stock management, and rota arrangements.
• Prepare and present regular sales reports, forecasts, and market insights.
• Monitor competitor activity and market trends to identify opportunities and threats.
• Collaborate with marketing and sales teams to develop tailored campaigns for the travel retail channel.
• Manage personal professional development to meet work and career goals.

Job Qualifications:

• Strong interpersonal, communication, negotiation, and presentation skills.
• Commercially savvy, numerate, and literate.
• Self-motivated, results-oriented, highly organized, and detail-oriented.
• Ability to work in a competitive, target-driven environment across different cultures and markets.
• Passion for the wine & spirits industry is a plus.
• Degree in a business-related field preferred; HND/HNC or equivalent considered.
• Previous experience in travel retail, preferably with premium brands.
• Full clean driving license.
• Proficient in Microsoft Office.

About International Beverage: International Beverage is a global drinks company established in 2006, specializing in premium brands including Scotch whiskies, gin, rum, cognac, vodka, and beer. We value our employees and foster a diverse, inclusive, workplace culture that emphasizes growth, innovation, and community involvement.