Commercial Director- Social-led Media and Agency Business

JR United Kingdom; Warrington; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

A leading media agency seeks a Commercial Director to spearhead commercial strategy and drive revenue growth through innovative influencer marketing and content partnerships. The role demands a strategic thinker with proven experience in digital media, capable of leading high-performing teams and developing market-driving initiatives.

Qualifications

• Proven experience in senior commercial roles within media or digital agencies.
• Strong social media platform knowledge and influencer marketing.
• Track record of scaling teams and aligning strategies with business goals.

Responsibilities

• Lead the commercial strategy for agency and partnership streams.
• Build and manage a high-performing sales and marketing team.
• Identify and develop new revenue streams in influencer services.

Skills

Business development

Strategic planning

Social media strategies

Revenue scaling

Creative storytelling

Job description

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Commercial Director - Social-led Media and Agency Business, Warrington, Cheshire

Client: Urban Digital Recruitment Ltd

Location: London (Hybrid - 2 days in office)

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Commercial Director - Social-led Media and Agency Business

Overview

A leading media and creative agency group is seeking a forward-thinking Commercial Director to lead commercial strategy, drive new business growth, and build out a high-performing revenue engine across both agency services and strategic partnerships.

This is a rare opportunity to join a values-led, socially-native business with a unique commercial model that combines influencer marketing, content creation, and partnerships at scale. The ideal candidate will be comfortable in both strategic planning and high-level stakeholder engagement.

The Role

You will be responsible for leading and growing sales and marketing, identifying new revenue opportunities, and driving performance across social/influencer agency services and strategic brand partnerships.

This senior, hands-on role requires a deep understanding of social media platforms and how social strategies integrate into broader brand and marketing objectives. Experience in scaling commercial teams, developing product-market fit, and creating winning pitches is essential.

We seek a commercially-minded, strategic individual with a passion for storytelling, innovation, and results in a fast-paced creative environment.

Key Responsibilities

• Lead the commercial strategy for agency and partnership streams
• Support product development and go-to-market strategies
• Collaborate with leadership to achieve revenue goals
• Build and manage a high-performing sales, strategy, and marketing team
• Develop new business pipelines for growth
• Partner with marketing on go-to-market strategies and campaigns
• Identify and develop revenue streams in influencer/social agency services and strategic brand partnerships
• Represent the company at client meetings and industry events

What We’re Looking For

• Proven experience in senior commercial, business development, or growth roles within media, digital, or creative agencies
• Strong knowledge of social media platforms, content formats, influencer marketing, algorithms, and cultural trends
• Ability to align social strategies with broader brand and business goals
• Track record of scaling revenue and commercial teams
• Strategic thinker with creative flair—able to develop frameworks, narratives, and winning pitches
• Entrepreneurial, proactive, and comfortable in fast-paced, high-growth environments