Commercial Director - High-end Cruise Brand

COREcruitment; City Of London; Hybrid; GBP 120,000 - 140,000; Full time

Job summary

A leading hospitality group is seeking a Commercial Director to establish and grow a new commercial department. This role involves designing strategies for B2B and B2C channels, driving revenue growth through bookings and partnerships, and extensive travel across the UK and EMEA. Ideal candidates will have senior commercial leadership experience within the hospitality or travel industry and a strong track record in both B2B and B2C growth.

Qualifications

• Senior commercial leadership experience within the hospitality or travel industry.
• Strong track record in B2B and B2C growth across bookings and reservations.
• Expertise in building and executing commercial strategies across multiple markets.

Responsibilities

• Design and implement the commercial strategy across UK and EMEA.
• Lead and grow the commercial department.
• Drive revenue through bookings and distribution partnerships.

Skills

Commercial acumen

Partnership building

Negotiation skills

Stakeholder management

B2B growth

B2C growth

Job description

Commercial Director - High-end Cruise Brand

Salary: Up to £140,000 + bonus & benefits

Location: London-based (with extensive travel across UK & EMEA)

We are delighted to be supporting a leading hospitality group in the search for a Commercial Director to take on a brand-new position within the business.This is a rare opportunity to establish and grow a commercial department from scratch, shaping strategy and driving performance across the UK and EMEA.

This high-profile role will cover B2B and B2C channels, with a particular focus on bookings and reservations, distribution, and strategic partnerships.We’re looking for a leader who can combine sharp commercial acumen with deep sector knowledge to build a best-in-class function that delivers sustainable growth.

Responsibilities:

• Design and implement the overall commercial strategy across the UK and EMEA.
• Lead and grow the commercial department, ensuring excellence across both B2B and B2C activity.
• Drive revenue growth through bookings, reservations, and distribution partnerships.
• Build relationships with key partners across travel, airlines, and hospitality sectors.
• Identify new opportunities to enhance market presence and customer engagement.
• Act as an ambassador for the brand at industry events, exhibitions, and trade shows.
• Travel extensively across the UK and EMEA to develop markets and engage stakeholders.

Requirements:

• Senior commercial leadership experience within hospitality, airlines, hotels, or wider travel industry.
• Strong track record in both B2B and B2C growth, particularly across bookings and reservations.
• Expertise in building commercial strategies and executing them across multiple markets.
• Strong negotiation, partnership-building, and stakeholder management skills.
• Experience in scaling teams and creating high-performance cultures.
• Flexibility and enthusiasm for regular travel across UK and EMEA.