Job title: Commercial Director
Location: Home
Core Purpose: As part of the leadership team, this role will be accountable for leading and driving the agency business plan for 2025 and beyond, ensuring profitable and sustainable growth. This exceptional leader will drive the company mission in the market, lead the agency culture, our product proposition, cultivate team growth, and enhance client performance to achieve demonstrable outcomes.
The role:
- Lead the implementation of the business plan for 2025 and beyond.
- Drive profitable and sustainable growth while ensuring alignment with agency valuation goals.
- Cultivate a positive agency culture that reflects the product values and mission.
- Inspire and mentor team members to foster professional development and engagement.
- Enhance client performance through tailored strategies (based on the agency's three uniques of data, people, and conversations) and meaningful partnerships.
- Act as a key advocate for the product's compelling story in the marketplace while identifying and pursuing new business opportunities to support growth objectives.
- Monitor market trends to adapt strategies for competitive advantage.
- Ensure operational excellence and accountability across all agency functions.
Minimum requirements:
- Minimum 5+ years of experience in a leadership role within the marketing services industry, demonstrating a track record of driving business growth and client success.
- Proven experience in strategic planning and execution, with at least 3 years in developing and implementing successful business plans.
- Demonstrated ability to lead diverse and cross-functional teams, fostering a collaborative and inclusive work environment.
- Strong background in client relationship management, with experience in enhancing client performance and satisfaction, along with proven financial management and contract negotiation.
- Familiarity with P+L management enabling data-driven decision-making for business revenue and cost management.
Skills and Experience:
- First and foremost, this person is a Level 5 leader capable of building enduring greatness through a paradoxical blend of personal humility and professional will.
- Strategic: Business, commercial & financial acumen, goal setting & creative problem solving.
- Execution: Customer-centric approach, doing the right thing, governance.
- Relationships: Clarity of communication, professional knowledge & growth, influence, collaboration.
Key Success Factors:
- Successful implementation of the business plan, achieving growth milestones.
- Measurable improvements in client performance and satisfaction.
- An enhanced agency culture with increased team retention, engagement, and growth.
- A strengthened market position with a clear and impactful brand presence.
Other skills and qualifications:
- Experience is valued over formal qualifications.
- Degree level qualification (Bachelors or MBA) or professional marketing, sales, or leadership certification (e.g., CIM, CMI, ILM).
- Proficiency with CRM systems.
- Experience in managing third-party suppliers.