Commercial Director

COREcruitment; United Kingdom; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading Premium Soft Drink & Juice business is seeking a Commercial Director to lead their UK commercial strategy while expanding into international markets. This senior role demands extensive experience in Drinks FMCG, providing the opportunity to influence a rapidly growing brand's trajectory and engage with national accounts.

Benefits

Competitive package including Bonus, Car Allowance, and Shares & Equity options.

Enjoy autonomy and influence in a high-impact role.

Collaborative and values-driven culture.

Qualifications

• 10+ years’ experience in Commercial / Sales leadership roles within Drinks FMCG.
• Strong understanding of soft drinks, juices, or premium beverage categories.
• Proven track record of scaling SME / challenger brands.

Responsibilities

• Define and deliver the commercial strategy across UK channels.
• Build robust commercial plans to strengthen market share and revenue growth.
• Lead the development and execution of the international go-to-market strategy.

Skills

Leadership

Strategic Thinking

Commercial Acumen

Negotiation

Job description

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This company is an exciting and well known Premium Soft Drink & Juice business excelling in growth across both the On Trade and Off Trade in the United Kingdom. Their product, offering and service is exceptional and their growth trajectory is like no other.

This is a unique opportunity to join this brand at a pivotal point in its growth journey. They are now seeking a commercially brilliant and entrepreneurial Commercial Director to lead the UK commercial strategy across On Trade, Out of Home, and Off Trade channels – while also launching our international presence across key global markets.

This role will require extensive travel with a London based office. Previous experience at a senior level is essential within the Drinks FMCG sector.

Company Benefits

• Be part of a fast-growing, purpose-led challenger brand shaking up the premium soft drinks space
• A competitive packaging including Bonus, Car Allowance and Shares & Equity options.
• Enjoy autonomy, influence and ownership in a high-impact role
• Join a collaborative, ambitious and values-driven culture

Commercial Director Key Responsibilities:

• Define and deliver the commercial strategy across the UK On Trade (hospitality, premium bars and restaurants), Off Trade (retail and grocery), and Out of Home channels
• Set clear KPIs, objectives and growth strategies aligned with business goals
• Build robust commercial plans to strengthen market share, revenue growth and brand awareness
• Lead, coach and grow a high-performing commercial team, fostering a strong performance and values-led culture. Design the structure of the commercial team to scale with business growth, including recruitment of new talent
• Work cross-functionally with Marketing, Operations and Finance to ensure alignment and commercial excellence
• Own and lead top-to-top relationships with national accounts, wholesalers, buying groups, and key customers. Identify and develop new channel opportunities to diversify revenue streams
• Ensure excellence in customer engagement, contract negotiation, promotional execution and account planning
• Lead the development and execution of the international go-to-market strategy
• Open new distribution markets abroad through strategic partnerships, importers and direct-to-retail routes
• Build long-term relationships with international distributors and retail partners
• Full responsibility for commercial forecasting, budgeting, pricing strategy and promotional ROI. Track and analyse performance to drive data-led decisions and optimise margin performance
• Provide regular reporting and commercial insight to the executive leadership team

The Ideal Commercial Director candidate:

• 10+ years’ experience in Commercial / Sales leadership roles within Drinks FMCG
• Strong understanding of soft drinks, juices, or premium beverage categories
• Proven track record of scaling SME / challenger brands in competitive markets
• Extensive experience across On Trade, Off Trade and Out of Home channels
• Success in launching brands into international markets – ideally in Europe, the Middle East or Asia
• Excellent leadership and team development capabilities
• Strategic thinker with a strong commercial instinct and hands-on execution ability
• Confident communicator and credible at senior level with customers and stakeholders
• Experience managing P&L, forecasting, trade terms, and complex negotiations

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Created on 25/06/2025 by TN United Kingdom