Commercial Director

TN United Kingdom; Greater London; On-site; GBP 60,000 - 120,000; Full time

Job summary

An exciting opportunity awaits to join a fast-growing premium soft drink brand as a Commercial Director. This pivotal role involves leading the UK commercial strategy while expanding the brand's international presence. The ideal candidate will have over 10 years of experience in commercial leadership within the Drinks FMCG sector, showcasing a strong track record in scaling brands and launching into new markets. Join a collaborative and ambitious culture where your influence and strategic vision will drive significant growth and success. If you're ready to make an impact in a dynamic environment, this role is for you.

Benefits

Car Allowance

Bonus

Shares & Equity options

Autonomy and influence in role

Collaborative culture

Qualifications

• 10+ years in Commercial/Sales roles within Drinks FMCG.
• Experience in scaling brands and launching in international markets.

Responsibilities

• Define and deliver the commercial strategy across various channels.
• Lead and develop a high-performing commercial team.
• Manage relationships with key customers and drive revenue growth.

Skills

Commercial Leadership

Sales Strategy

Market Analysis

P&L Management

Team Development

Negotiation Skills

Strategic Thinking

Education

Bachelor's Degree

Master's Degree (preferred)

Job description

Social network you want to login/join with:

Client:

Corecruitment

Location:

Job Category:

Other

EU work permit required:

Yes

Job Reference:

7ec2aeb92af6

Job Views:

3

Posted:

13.04.2025

Expiry Date:

28.05.2025

Job Description:

This company is an exciting and well-known Premium Soft Drink & Juice business excelling in growth across both the On Trade and Off Trade in the United Kingdom. Their product, offering, and service is exceptional and their growth trajectory is like no other.

This is a unique opportunity to join this brand at a pivotal point in its growth journey. They are now seeking a commercially brilliant and entrepreneurial Commercial Director to lead the UK commercial strategy across On Trade, Out of Home, and Off Trade channels – while also launching their international presence across key global markets.

This role will require extensive travel with a London-based office. Previous experience at a senior level is essential within the Drinks FMCG sector.

Company Benefits

• Be part of a fast-growing, purpose-led challenger brand shaking up the premium soft drinks space
• A competitive package including Bonus, Car Allowance, and Shares & Equity options.
• Enjoy autonomy, influence, and ownership in a high-impact role
• Join a collaborative, ambitious, and values-driven culture

Commercial Director Key Responsibilities:

• Define and deliver the commercial strategy across the UK On Trade (hospitality, premium bars and restaurants), Off Trade (retail and grocery), and Out of Home channels
• Set clear KPIs, objectives, and growth strategies aligned with business goals
• Build robust commercial plans to strengthen market share, revenue growth, and brand awareness
• Lead, coach, and grow a high-performing commercial team, fostering a strong performance and values-led culture. Design the structure of the commercial team to scale with business growth, including recruitment of new talent
• Work cross-functionally with Marketing, Operations, and Finance to ensure alignment and commercial excellence
• Own and lead top-to-top relationships with national accounts, wholesalers, buying groups, and key customers. Identify and develop new channel opportunities to diversify revenue streams
• Ensure excellence in customer engagement, contract negotiation, promotional execution, and account planning
• Lead the development and execution of the international go-to-market strategy
• Open new distribution markets abroad through strategic partnerships, importers, and direct-to-retail routes
• Build long-term relationships with international distributors and retail partners
• Full responsibility for commercial forecasting, budgeting, pricing strategy, and promotional ROI. Track and analyse performance to drive data-led decisions and optimise margin performance
• Provide regular reporting and commercial insight to the executive leadership team

The Ideal Commercial Director candidate:

• 10+ years’ experience in Commercial/Sales leadership roles within Drinks FMCG
• Strong understanding of soft drinks, juices, or premium beverage categories
• Proven track record of scaling SME/challenger brands in competitive markets
• Extensive experience across On Trade, Off Trade, and Out of Home channels
• Success in launching brands into international markets – ideally in Europe, the Middle East, or Asia
• Excellent leadership and team development capabilities
• Strategic thinker with a strong commercial instinct and hands-on execution ability
• Confident communicator and credible at senior level with customers and stakeholders
• Experience managing P&L, forecasting, trade terms, and complex negotiations

If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment.

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America, and South East Asia.
To view other great opportunities please check out our website corecruitment or call us for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you.
Follow COREcruitment on your favourite social networks - Facebook, Twitter, LinkedIn, and Instagram.