Commercial Content Writer - Sports

JR United Kingdom; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading sports media network is seeking a Commercial Content Writer for their London office. The role involves creating engaging content for sports events while optimizing for SEO and audience engagement. Successful candidates will have a strong writing background and a passion for sports, contributing to a dynamic and inclusive team environment.

Benefits

Subsidized broadband and phone package

Free gym membership

Free healthcare and life assurance

Pension scheme with company contribution

£1,000 annual training fund

Unlimited holiday plan

Qualifications

• Experience in writing and editing for a digital audience.
• Familiar with SEO practices.
• Ability to work under pressure and meet deadlines.

Responsibilities

• Writing and optimizing commercial content for major sports events.
• Using analytics tools to improve content performance.
• Collaborating with the content manager and marketing team.

Skills

SEO

Content Management

Writing

Editing

Attention to Detail

Tools

Google Analytics

Content Management Systems

Job description

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Commercial Content Writer - Sports, london (city of london)

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Client:

FairPlay Sports Media

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

5

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

About FairPlay Sports Media

We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.

We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game.

FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others.

iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading tech and driven by brilliant people.

We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way. So why not join us at FairPlay and be part of something bigger…

What you’ll do

As a Commercial Content Writer, it will be your responsibility to write and optimize commercial content covering the biggest sporting events globally. To do so, you will need to show a clear understanding of popular sports including, but not limited to, Football, Horse Racing and Boxing.

In your day-to-day role, you will be tasked with producing content for Oddschecker, tailoring articles to suit the latest SEO trends and search results.

From long-term content to reactive articles covering breaking news, it will be down to you as a Commercial Content Writer to produce and manage UK content on Oddschecker and occasionally WhoScored.

You will also be required to keep up to date with the affiliate sports betting industry, spotting the latest opportunities to generate regular ideas for the content schedule week-to-week, working alongside the content manager.

All aspects of this role will demand a high level of written English, and a keen attention to detail.

• Use Content Management Systems (CMS) to produce and manage content in an efficient but accurate manner.
• Assess the latest content produced in-house and by our partners and competitors to ensure our content is optimized for maximum exposure.
• Use SEO skills to analyse and optimise written affiliate content to improve performance
• You’ll use your keen eye for detail to sub-edit content.
• Work with analytics tools such as Google Analytics and Search Console to create and improve on all content.
• Monitor the latest trends to ensure we are producing content targeting the latest terms and events.
• Work closely with our commercial and marketing operations team to ensure the latest offers are available, and are being used correctly in all content.

Key responsibilities

• Writing, uploading, and optimizing affiliate content to produce substantial revenue.
• Keep up to date with the current performance of our affiliate content, to see what is working, what is not and where we can improve and form decisions based on the data.
• Use Google Analytics and our in-house reporting tools to understand and influence future content decisions, and report to key stakeholders.
• Ensure our evergreen content is up to date and optimized for maximum performance to drive revenue alongside day-to-day content plans.
• Writing and editing affiliate content across oddschecker and our partner sites.
• Working alongside the Content Manager and the SEO team to improve content performance, and fulfil content briefs.
• Understand different SEO practices to make independent decisions to improve performance of key URL’s.
• Analyse affiliate revenue to form decisions and share key learnings.
• Creating and updating our sporting content calendar ensuring all events are planned for in good time.
• Provide ideas for content plans and strategy day-to-day to ensure we are maximizing our affiliate content performance.
• Provide ideas for product and marketing improvements that you believe will aid our growth as an affiliate content team.
• Delivering out of hours commercial content where required to support the business.

You are ideally

• A rising professional with a keen interest in the sports and/or gambling industry
• Familiar with at least one Content Management System
• Experienced in writing and editing content in a commercial environment, preferably for a digital audience
• Available to do shift work/out of hour activity
• Someone with attention to detail
• Able to work under pressure

What you’ll get back from us

Alongside being challenged daily and a real interest in your development, you will also receive:

• Subsidized Sky HD package, broadband and discounted sky talk
• Free Puregym membership
• Free healthcare with Bupa, life assurance and income protection
• Pension scheme with up to 9% contribution from the company
• £1,000 training fund each financial year, to spend on your professional development
• Unlimited holiday plan

Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.