Commercial Content & Design Specialist

DC Thomson; Dundee; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading media company in the UK is seeking a creative individual to enhance its sales strategy through compelling, data-driven design. This role focuses on leading the Sales Enablement team and crafting persuasive sales materials that engage various clients. Ideal candidates will have strong graphic design skills and extensive experience in creating commercially impactful content in a fast-paced environment.

Benefits

34 days of holiday

Health Cash Plan

Excellent Pension

Staff discounts

Qualifications

• Proven experience in creating commercially focused sales content in media or publishing.
• Strong graphic design skills and proficiency in relevant software.
• Excellent communication and coaching abilities.

Responsibilities

• Lead the Sales Enablement Executives and develop sales materials.
• Translate brand information into persuasive sales stories.
• Ensure content is data-driven and effective for various audiences.

Skills

Graphic design

Communication

Copywriting

Project management

Data-driven storytelling

Tools

PowerPoint

Adobe Creative Suite

Gamma

Job description

ABOUT DC THOMSON

At DC Thomson we are a business with a purpose – to make a positive impact on the communities we serve.

We are home to some of the world’s best-loved media brands, organised around local news and radio, companionship, kids, advocacy, energy, puzzles and hobbies.

The Courier, The Press & Journal, The Sunday Post, Beano, Stylist, Puzzler, The People’s Friend, My Weekly, bunkered, Energy Voice, Findmypast and Brightsolid are just some of the brands you might know us for.

Deeply rooted in our communities, we are investing in data, technology and talent to unlock a new level of understanding about what really matters to our customers. This is how we are shaping the future of media.

We’ve changed the way we work to create a flexible, collaborative, learning-led culture that draws on expertise from across the organisation to create award-winning content and cultural moments that make audiences want to be part of our communities.

ABOUT THE ROLE

We’re looking for a highly skilled creative who can blend graphic design with strategic storytelling to create sales materials that don’t just look great but win business.

In this role, you’ll lead our Sales Enablement Executives and work with Insight to ensure we’re always delivering best-in-class sales materials. You’ll take campaign strategies, data, and audience insights and turn them into visually striking, persuasive decks that position us as the strongest possible partner for our clients.

You’ll play a pivotal role in making sure we’re pitching the right products to the right clients every time—whether it’s a high street retailer, a national brand, or a global company. This means tailoring creative content and design to different sectors while ensuring every pitch tells a compelling story about the value we deliver.

This role is central to our commercial strategy, driving the company’s ambitious goal of doubling digital revenue. You’ll thrive in a fast-paced environment where deadlines are tight, and the impact of your work is immediate. You’ll empower the Sales team to deliver compelling, data-driven stories that win new business, strengthen client relationships, and showcase the full value of our multi-platform offerings.

Key Responsibilities:

• Provide leadership, guidance, and development of our Sales Enablement Executives, ensuring they are equipped with the tools, training, and direction needed to deliver against business objectives
• Develop and maintain a suite of high-impact sales materials that win new revenue and support client retention across a wide range of clients—from high street retailers to national brands and global companies
• Design visually engaging, strategically written decks that combine strong copy with creative visuals that are relevant to the various sectors we work across
• Translate brand and product information into persuasive stories that help sales communicate the impact and value of our offering
• Create audience-specific proposals and pitch decks using the campaign media plans
• Collaborate with Insights to ensure content is data-driven, accurate, and commercially effective
• Build post-campaign analysis reports for high-value clients, combining data insights with compelling design to demonstrate ROI
• Collaborate with the Sales Enablement to maintain strict version control and consistency across all sales-facing content within Seismic
• Build and manage a library of polished, on-brand templates for the Sales Enablement and Sales team to use, allowing us to produce decks on time while being aligned with the commercial strategy
• Act as the final quality check, ensuring every asset is accurate, visually striking, and commercially impactful

What We’re Looking For:

• Excellent communication and coaching skills, with the ability to inspire and motivate team members
• Proven experience creating commercially focused sales content (proposals, decks, post-campaign reports)— ideally in media, publishing, or agency environments
• Strong graphic design skills with proficiency in PowerPoint, Adobe Creative Suite (Adobe Express, Photoshop, Illustrator), and Gamma (or similar visual storytelling tools)
• Excellent copywriting and storytelling ability—able to craft persuasive narratives from strategy and data
• Confident in using insights to shape and refine content
• Understanding of multi-platform campaigns (print, digital, radio and events) and how to present them as part of a cohesive sales story
• Highly organised, detail-focused and able to manage multiple projects and deadlines
• Commercially minded, collaborative and passionate about creating sales content that drives results

What to expect from the recruitment experience:

As we move through the recruitment process, we want to get to know you, as well as help you understand the team, where we are going and how you can play a part in our future a little better.

Following an initial screening process, if you are selected to move to interview, we will introduce you to the hiring panel over email and make sure you’re clear on the outcomes of your time with them, as well as timelines for hearing any next steps.

We will also share any helpful feedback we can with you, so whether it’s the right role or not this time around, we can help each other grow.

To make sure you are supported to be at your best through the process, please let us know if there is anything we can do to support your application or make adjustments along the way.

To apply for this role, please follow our online application process and submit a CV and cover letter.

This is a full-time, permanent position, working 35 hours per week from our Dundee, Aberdeen or Glasgow office, depending on which of these three locations is closest to your home address. The role presents the opportunity of hybrid working that must include regular office attendance for 2 days per week. We offer a generous package including 34 days holiday, Health Cash Plan, excellent Pension, a competitive salary, and many more staff discounts and benefits.

We are an equal-opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.

If you have any issues with your application, please email [e-mail]

For further information, please visit dcthomson.co.uk/vacancies

Closing date for applications: Tuesday, 23rd September 2025 at 16:00hrs

Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.