Commercial Channel Manager

Progress Sales Recruitment; Manchester; On-site; GBP 60,000 - 65,000; Full time

Benefits offered by this job

Bonus

Company car

Benefits package

Job summary

Progress Sales Recruitment is recruiting a Commercial Channel Manager to lead Non‑NHS growth across the UK. You will identify new markets, win business with hospitals and care providers, and mentor NHS teams while building a strong sales pipeline.

The role focuses on medical gas and oxygen therapy portfolios, with a national remit and a salary in the £60k–£65k range plus bonus, benefits and a company car.

Qualifications

• Proven experience in B2B sales and channel management in the medical sector.
• Success winning new business and developing markets.
• Strong negotiation, influencing and relationship-building skills.
• Commercial understanding of revenue, pricing and margin.
• Experience coaching or mentoring colleagues.
• Knowledge of NHS and private healthcare market.
• Experience managing sales pipelines and complex sales cycles.
• Healthcare, medical device, life sciences or technical industry experience is essential.

Responsibilities

• Develop and execute the Non-NHS commercial strategy.
• Identify and win new business across hospitals, providers, ambulance services, home oxygen and respiratory-care providers, care homes and specialist healthcare organisations.
• Build relationships with senior decision-makers, procurement teams and clinical stakeholders.
• Develop and manage a strong sales pipeline from prospecting through to contract award.
• Identify opportunities to expand presence across new markets and applications.
• Identify, develop and manage distributors, healthcare suppliers and strategic channel partners.
• Create effective routes to market that accelerate Non-NHS growth.
• Develop partner propositions, commercial plans and performance measures.
• Coach and mentor members of the NHS commercial team.
• Share best practice in business development, account management and negotiation.
• Support colleagues with strategic opportunities and customer relationships.
• Encourage collaboration, accountability and continuous development.
• Provide additional senior commercial support to the NHS team when required.

Skills

B2B sales

Business development

Channel management

Commercial leadership

Negotiation

Relationship building

Sales pipeline management

Coaching

Healthcare industry experience

NHS knowledge

Job description

Commercial Channel Manager

The Role

We are looking for an experienced and commercially driven Commercial Channel Manager to lead the development and growth of Non‑NHS business across the UK. The role will focus on identifying new markets, customers and channel partners, growing revenue across a medical gas equipment and oxygen therapy portfolio, and building a sustainable Non‑NHS sales pipeline. Alongside this, the Commercial Channel Manager will provide mentorship and commercial leadership to the NHS team, sharing best practice, coaching colleagues and supporting a high‑performance culture.

National Role

Salary £60-65K + Bonus + Benefits + Car

Key Responsibilities

Non‑NHS Growth

• Develop and execute the Non‑NHS commercial strategy.
• Identify and win new business across private hospitals, independent healthcare providers, private ambulance services, home oxygen and respiratory‑care providers, care homes and specialist healthcare organisations.
• Build relationships with senior decision‑makers, procurement teams and clinical stakeholders.
• Develop and manage a strong sales pipeline from prospecting through to contract award.
• Identify opportunities to expand GCE Medical's presence across new markets and applications.

Channel Development

• Identify, develop and manage distributors, healthcare suppliers and strategic channel partners.
• Create effective routes to market that accelerate Non‑NHS growth.
• Develop partner propositions, commercial plans and performance measures.

Product Portfolio

• Medical gas infrastructure .
• Regulators and gas‑control equipment.
• Hospital ward equipment – flowmeters, suction, vacuum regulators and accessories.
• Emergency and ambulance oxygen solutions.

NHS Mentorship & Leadership

• Coach and mentor members of the NHS commercial team.
• Share best practice in business development, account management and negotiation.
• Support colleagues with strategic opportunities and customer relationships.
• Encourage collaboration, accountability and continuous development.
• Provide additional senior commercial support to the NHS team when required.

Key Measures of Success

• Non‑NHS revenue and margin growth.
• New customer acquisition.
• Development of the Non‑NHS sales pipeline.
• New distributor and channel partnerships.

Experience & Skills

• Proven experience in B2B sales, business development, channel management or commercial leadership within the medical sector
• Demonstrable success in winning new business and developing markets.
• Strong negotiation, influencing and relationship‑building skills.
• Commercial understanding of revenue, pricing and margin.
• Experience managing sales pipelines and complex sales cycles.
• Experience coaching or mentoring colleagues.
• Healthcare, medical device, life sciences or technical industry experience is essential.
• Knowledge of the NHS and/or private healthcare market

The Ideal Candidate

A commercially ambitious, entrepreneurial and relationship‑focused individual who can open new doors, develop strategic partnerships and convert opportunities into sustainable growth. You will be equally comfortable developing strategy, winning new business and supporting colleagues through coaching and mentorship