Commercial Brand Manager

Care UK; Colchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading private care organization in Colchester is seeking an experienced Commercial Brand Manager. This role involves enhancing the commercial performance of care homes by shaping and executing brand strategy, developing customer offers, and managing stakeholder engagement. The ideal candidate will have a strong background in brand and marketing, exceptional stakeholder management skills, and a passion for delivering results. This position offers a competitive salary and a comprehensive benefits package.

Benefits

Competitive salary

Comprehensive benefits package

Opportunity for impactful work

Qualifications

• Experience in a brand, marketing, commercial, or operational role.
• Proven ability to translate strategy into results.
• Strong skills in stakeholder management.

Responsibilities

• Enhance commercial performance by executing brand strategy.
• Develop customer offers relevant to care homes.
• Ensure brand standards are consistently applied across sites.

Skills

Brand strategy execution

Stakeholder management

Market and competitor analysis

Job description

As Commercial Brand Manager, you will be instrumental in enhancing the commercial performance of our care homes by shaping and executing the brand strategy. Working closely with Home Managers, Regional Directors, and subject specialists you'll develop two specific customer offers relevant to our portfolio of homes across the UK., Develop and refine brand standards to keep Care UK's customer offer competitive and relevant.
Engage stakeholders to ensure consistent understanding and delivery of brand strategies.
Use market and competitor insights to shape and adapt the customer offer.
Partner with the revenue manager to drive growth across core and premium services.
Work with operational leaders to ensure brand standards are applied consistently and deliver results.
Champion brand consistency while allowing flexibility for local character and care specialisms.

Experience in a brand, marketing, commercial or operational role with a focus on multi-site or local market delivery
Proven ability to translate strategy into results at a local level
Strong stakeholder management skills and confidence working with senior leaders

Are you looking for a new challenge and ready to take the lead in shaping the future of care? Care UK is an awarding winning private care company with over 160 care homes across the United Kingdom. We are seeking an experienced Commercial Brand Manager to drive and develop our customer offer.

At Care UK, we are committed to providing exceptional care to our residents and our values of Caring, Passionate and Teamwork are at the heart of all we do. Our success is built on the strength of our people and with a vast network of care homes and a diverse range of support functions, we're on a mission to find exceptional talent to join us on our journey.

Be part of a growing, values-driven organisation dedicated to outstanding care
Work at the heart of the business, where your work directly impacts performance and resident experience
Enjoy a competitive salary and comprehensive benefits package

We are committed to recruiting diverse, talented people who share our passion for helping others. We see the potential in everyone - let us fulfil yours.

If you're ready to make an impact and be part of something meaningful, we'd love to hear from you.