Commercial and Growth Lead (Moonpig for Business) - 12 month contract

Moonpig; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

Moonpig is looking for a Growth Lead to drive B2B growth for its gifting business. This high-impact role involves building market strategies, owning demand generation channels, and collaborating across teams to scale operations. The right candidate will thrive in a fast-paced environment, leveraging their expertise in growth marketing and strategy.

Qualifications

• Deep hands-on b2b growth marketing experience, particularly paid channels.
• Experience of commercial ownership of pricing, CAC, LTV and unit economics.
• Track record of building or rebuilding GTM strategies from 0 to 1.

Responsibilities

• Start-up and scale paid/organic channels.
• Own pricing and trade levers.
• Craft positioning and messaging strategies.

Skills

B2B Growth Marketing

Product-Led Growth

Strategic Planning

Data Analysis

Sales Pitching

Job description

Our Ways of Working Principles:

We believe that most of us do our best work when we work together, but we know that everyone works in different ways, and quite frankly, has other commitments and responsibilities outside of work.

As we further adjust to hybrid working, we want to take what we've learnt from working remotely and keep the flexibility that's enabled us to thrive and keep driving our business forward.

We have some core principles which support us in this:

Do what’s right

Trust & give permission

Delivery matters

We understand ways of working can look different based on your role, team and you as an individual so we are here to support and discuss this with you during the interview process.

Here at Moonpig, we’re on a mission to build the world’s biggest b2b gifting business — and we’re looking for a hands-on, commercially-savvy Growth Lead on a 12 month Contract to make it happen.

This is a rare chance to be the mini-GM behind a high-priority b2b scale-up, with all the tools and backing of one of the UK’s most loved consumer brands.

Vision:

You have the opportunity to build the biggest b2b gifting business in the world; leveraging the UK's biggest customer base and household brand. Be the driver to bring the magic of moonpig to scale in the b2b world.

Mission: Prove product–market demand in year one

- Deliver against ambitious new customer acquisition goals

- Build the repeatable go-to-market systems that will drive long-term growth

This is a hands-on, high-impact role — from launching paid search campaigns and building forecasting models to pitching directly to enterprise HR teams. You’ll own the entire revenue engine end-to-end: testing and scaling acquisition channels, closing deals, and shaping pricing strategy. You’ll also work closely with Product to refine our proposition and deepen market fit.

We’re moving fast — so we’re looking for someone who’s available to join us in August 2025, and must be able to work 2–3 days a week from our London Head Office.

Key Responsibilities:

• Demand generation & channel ownership: Start-up and scale paid / organic channels (SEM, paid social, outbound, partnerships, affiliates).
• Demand, pipeline & closing: iterate initial playbook (ICP, qualifying, proposals, CRM hygiene) and close the next 50 accounts
• Own Pricing & trade levers
• Unit-economics ownership: Own Model and management of unit economics and report clear, commercial metrics to leadership, including exec level stakeholders.
• GTM strategy & messaging: Craft positioning, landing copy, case studies; feed insights to Product for roadmap.
• Cross-functional glue: “build-measure-learn” loop with Product Manager

About you:

• Deep hands-on b2b growth marketing experience, particularly paid channels
• Experience of commercial ownership of pricing, CAC, LTV and unit economics
• Track record of building or rebuilding GTM strategies from 0 to 1
• Confident pitching to enterprise buyers and navigating deal cycles
• Product-led growth (PLG) experience in fast-paced environments
• A consulting background or strategic planning experience is highly desirable
• Previous ownership of growth budgets and full-funnel performance experience is highly desirable

You’ll Thrive If You Are…

• A scrappy operator – ready to launch a LinkedIn campaign in the morning and jump on sales calls after lunch.
• A strategic thinker – who can model trade-offs and size market opportunities with confidence.
• A data-led storyteller – you bring clarity to ambiguity through numbers and narrative.
• A resilient optimist – who learns quickly from failed tests and pushes forward with curiosity and drive.

Want to hear more?

Find out more about Moonpig Group and what it has to offer here!

Moonpig’s Commitment to Equality, Diversity and Inclusivity

At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way.

We’re proud to have several employee-led committees within our organisation, including the LGBTQ+, Gender Balance, Neurodiversity and our EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) Committees.

We’ll continue to push for diversity and that sense of belonging so that all Moonpig Group employees feel safe and comfortable to be their true authentic self at work.