Commercial Forecasting Analyst

Immediate Media Co; Greater London; On-site; GBP 45,000 - 55,000; Full time

Benefits offered by this job

25 days holiday

Birthday day off

Flexible / hybrid working

Cycle to work scheme

Well-being initiatives

Pension plans

Lunch and social events

Training & development

Job summary

Immediate Media Co is seeking a Commercial Forecasting Analyst within Subscriptions Forecasting & Insight to develop and interrogate forecasting models, driving commercial insight for subscriber growth and planning decisions. You will own models, analyze subscriber behaviour, and translate findings into clear recommendations for stakeholders.

This role emphasizes analytical rigor, commercial curiosity, and the use of AI-enabled tools to improve forecasting, with hybrid working and a supportive

Qualifications

• 2–4 years’ experience in an analytics or data role.
• Strong SQL skills for extracting and preparing data from large datasets.
• Familiarity with subscription metrics such as churn rate, LTV, recurring revenue and cohort retention.
• Experience with BI tools such as Tableau, Looker, or Power BI is advantageous.
• Strong analytical mindset with the ability to translate complex data into clear commercial insight.
• Attention to detail and enthusiasm for applying AI tools to improve analytical workflows.
• Confident communicator, comfortable presenting findings to non-technical stakeholders.

Responsibilities

• Interrogate and validate subscription forecasting models, applying statistical understanding to assess accuracy and ensure outputs are robust.
• Monitor forecast accuracy, investigate variances and iterate models to improve performance.
• Conduct analysis of subscriber behaviour, including cohort analysis and churn propensity to surface opportunities and risks.
• Contribute to regular performance reporting with commentary on subscription KPIs and actuals vs forecast.
• Support budgeting and reforecasting by providing analytical underpinnings for subscriber revenue assumptions.
• Maintain and quality‑assure datasets spanning Billing, CRM and Revenue Recognition.
• Develop dashboards and automated reports for visibility of subscription trading performance.
• Use AI and machine learning tools to improve forecasting accuracy and automate tasks.

Skills

SQL

Time-series analysis

Churn modelling

Cohort analysis

Analytical mindset

Commercial insight

Strong communicator

Tools

Tableau

Looker

Power BI

AI tools

Job description

Commercial Forecasting Analyst - Subscriptions Forecasting & Insight (salary up to £50,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role

As a Commercial Analyst within the Subscriptions team, you will support the development and interrogation of forecasting models and deliver commercial insight that informs subscriber growth and planning decisions. You will own the development and maintenance of forecasting models, working with AI‑powered tools as well as data from across the business to help the team understand subscriber behaviour, track performance, and sharpen our forward view.

This is a role for an analytically rigorous, commercially curious analyst who can critically evaluate model outputs, ask the right questions of the data, and translate findings into clear recommendations for a range of stakeholders.

As a Commercial Analyst you will;

• Interrogate and validate subscription forecasting models, applying statistical understanding to assess accuracy, test assumptions, and ensure outputs are robust and commercially meaningful.
• Monitor forecast accuracy, investigate variances between predicted and actual outcomes and iterate models to improve performance over time.
• Conduct analysis of subscriber behaviour, including cohort analysis, churn propensity, and lifetime value, to surface commercial opportunities and risks.
• Contribute to regular performance reporting, producing clear commentary on subscription KPIs and actuals versus forecast.
• Support the budgeting and reforecasting process by providing the analytical underpinning for subscriber volume and revenue assumptions.
• Maintain and quality‑assure the subscription datasets used in forecasting and reporting, integrating data from Billing, CRM and Revenue Recognition platforms.
• Contribute to the development of dashboards and automated reports that provide clear visibility of subscription trading performance.
• Use AI and machine learning tools where appropriate to improve forecasting accuracy, automate repeatable tasks, and surface patterns in subscriber data.
• Translate analytical outputs into clear, accessible findings for Subscription Marketing, Finance, and Commercial stakeholders.

• 2–4 years’ experience in an analytics or data role, ideally within a subscription, digital, or media business.
• Strong understanding of statistical and forecasting concepts including time‑series analysis, regression, churn modelling, and cohort analysis.
• Strong SQL skills for extracting and preparing data from large datasets.
• Familiarity with subscription metrics such as churn rate, LTV, recurring revenue and cohort retention.
• Experience with BI tools such as Tableau, Looker, or Power BI is advantageous.
• Strong analytical mindset with the ability to translate complex data into clear commercial insight.
• Attention to detail, a commitment to accuracy, and an enthusiasm for applying AI tools to improve analytical workflows.
• Confident communicator, comfortable presenting findings to non‑technical stakeholders.

• A relaxed working environment with regular socials including a summer festival
• Supportive well‑being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well‑being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.