Commerce Delivery & Capability Director — UK Scale Leader

WPP Media; Greater London; Hybrid; GBP 150,000 - 210,000; Full time

Job summary

WPP Media in London is seeking a Director, Commerce Delivery & Capability (UK) to shape the end-to-end delivery model for commerce across the UK. You will lead embedded teams and retail media activation, ensuring scalable, high-quality execution for diverse clients.

You will build standards, operating models, and capability frameworks, and drive cross-channel integration while partnering with senior leaders to deliver measurable growth and performance.

Qualifications

• Senior leader with a track record of scaling commerce or media delivery functions.
• Strong expertise in retail media activation and platform execution.
• Experience building operating models, standards, and scalable systems.

Responsibilities

• Define and lead the end-to-end commerce delivery model across activation and embedded teams.
• Establish standards for execution excellence across all clients.
• Ensure delivery is consistent, scalable, and aligned to client objectives.
• Own all retail media activation (onsite and offsite).
• Drive performance excellence across optimisation, pacing, reporting, and QA.
• Ensure campaigns are executed effectively, efficiently, and to a high standard.
• Design and implement operating models, playbooks, and delivery standards.
• Build capability frameworks and training programmes across teams.
• Drive consistency, efficiency, and quality across all delivery functions.
• Ensure commerce is fully embedded within wider media execution (search, social, programmatic).
• Align with cross-channel teams to deliver joined-up activation.
• Enable connected execution across platforms and disciplines.
• Set and track performance benchmarks and KPIs.
• Identify and resolve delivery risks, inefficiencies, and gaps.
• Embed a culture of continuous improvement and operational rigour.
• Partner with VP Commerce UK to support client performance and growth agendas.
• Contribute to client conversations where execution and delivery are critical.
• Ensure delivery aligns to commercial objectives and measurable outcomes.

Skills

Senior leadership

Retail media activation

Delivery excellence

Operating models

Cross-channel integration

Job description

WPP Media in London is seeking a Director, Commerce Delivery & Capability (UK) to shape the end-to-end delivery model for commerce across the UK. You will lead embedded teams and retail media activation, ensuring scalable, high-quality execution for diverse clients.

You will build standards, operating models, and capability frameworks, and drive cross-channel integration while partnering with senior leaders to deliver measurable growth and performance.