Commerce Associate Director

Publicis Groupe; London; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A global communications leader seeks an experienced Associate Account Director to drive ecommerce strategy and digital shelf optimization. This role involves leading impactful product content strategies, collaborating with global teams, and implementing data-driven insights for major brands, offering competitive benefits and a supportive work culture.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

Work Your World opportunity

Reflection Days

Help@Hand benefits

Family friendly policies

Flexible working

Birthday day off

Qualifications

• Proven experience with digital shelf optimization and content management.
• Strong background in eCommerce, including retail media and shopper marketing.
• Experience managing multiple projects and engaging senior stakeholders.

Responsibilities

• Lead digital shelf and product content strategy across global markets.
• Translate insights into commercial actions for improved online performance.
• Deploy digital shelf reporting tech and enhance content based on market trends.

Skills

Digital shelf optimization

Ecommerce strategy

Data analysis

Project management

Stakeholder engagement

Job description

Company Description

With a history that dates back over 80 years,Starcomis a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly,Media Week's Agency of the Year 2023!

Job Description

Publicis Commerce

Sat across Starcom and our other Publicis Media agencies as a specialist practice, Publicis Commerce combines the best commerce talent, tech, and partnerships to provide clients with award-winning products and solutions that move their businesses forwards in an extremely competitive space.

We specialise in helping clients excel on the digital shelf, build data-driven relationships with retailers, and modernise organisational structures to drive long-term growth.

We are working with a global leading drinks group and leading on their global digital shelf and content strategy!

From product visibility, to content to ground breaking innovation & brand acceleration, we will be delivering it all!

We are looking for an experienced Associate Account Director who is confident in digital shelf and ecommerce strategy, data, insights and product performance to join this exciting client!

Responsibilities

• Lead digital shelf and product content strategy across global markets.

• Translate insights into commercial actions that improve online performance.

• Deploy digital shelf reporting tech and enhance PDP content based on market trends.

• Guide global-to-local alignment, ensuring consistent, scalable execution.

• Use agile methodologies to design and refine strategic commerce solutions.

• Oversee global digital shelf reporting and create actionable insights.

• Drive adoption of new technologies to optimize product visibility and sales.

• Support clients with strategic roadmaps, commerce solutions, and retail media planning

• Collaborate cross-functionally with internal teams, retailers, and partners.

• Lead on case studies, quarterly reviews, and thought leadership initiatives.

• Mentor junior talent and contribute to internal knowledge-sharing and innovation.

Qualifications

• Proven experience with digital shelf optimization, tools and content management systems.

• Strong background in eCommerce areas such as retail media, analytics, and shopper marketing.

• Ability to manage multiple projects and engage senior stakeholders effectively.

• A strategic, entrepreneurial mindset with a drive for continuous improvement.

• Comfortable navigating complex global organisations and cross-market delivery.

• Experience working on large multi-market brands would be advantageous.

Additional Information

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlans we also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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